Rebuild the Future
Masterclasses - Conferences - Networking - Digital Content
The international gaming neighbourhood will gather together again from 31 January - 3 February 2022 at ExCeL London and we're bringing back the world-leading gaming conference – ICE VOX. Remember, your first day of VOX starts the day before ICE London 2022. The perfect chance to meet up and network with your like-minded industry peers, before the show begins!
The full conference agenda is now live, so take a sneak peek at our newly redesigned content programme and secure your seat at the world's leading conference for the global gaming community.
When: 1-3 February 2022 | Where: ExCeL London
VOX CONFERENCE SESSIONS ARE NOW ON SALE!
ICE VOX will feature 12 masterclasses offering three-hour deep-dives into the hottest business issues of the year.
With only 50 places per masterclass, make sure your name is on a seat!
Scroll down to see the masterclasses available.
We will host two full-day conferences showcasing the biggest industry developments, insights and vision. Hear live from regulators and leading operators from across the globe at the World Regulatory Briefing and the International Casino Conference.
ICE 365 digital content
In the lead up to ICE VOX, follow our visionary speakers, get in on the closed-door chats of the industry, and access free exclusive reports and interviews on ICE365.com, our new year-round platform for the whole of the gaming industry.
ALL MASTERCLASSES ARE NOW ON SALE
We're hitting the refresh button on how we deliver content to you, our community, to ensure you can get all the knowledge, connections and tools you need to tackle the most pressing challenges, reconnect with the industry and find new opportunities for your business.
DOWNLOAD FULL AGENDA GET IN TOUCH WITH THE TEAM
Scott Sibella, president of Resorts World Las Vegas, will open the International Casino Conference at ICE VOX on 31 January 2022
The first property to open on the Las Vegas Strip in 11 years, Resorts World Las Vegas launched on a platform of industry-leading technology that connects gaming, entertainment, leisure and dining options.
Sibella, a casino veteran who has managed properties such as the Mirage and MGM Grand, will share exclusive insights into the strategy that has thousands of people visiting the property every day.
Stay tuned for our incredible speaker line-up and announcements! In the meantime...
Choose your full-day conference
World Regulatory briefing (WRB)
The flagship WRB conference brings together the legislators and regulators to debate the pressing issues facing the industry’s operators and suppliers. From channelisation, new markets, perceptions of gambling in the media, and updates from key regulatory bodies with insights on practicalities, implementation, and implications, this is where you’ll want to be for the latest in the regulatory spectrum from the gaming world.
International Casino Conference (ICC)
See the who’s who of the land-based industry who have got the gaming world in their hands, live on stage to showcase their expertise on the drivers of revolution in casinos and integrated resorts. From accelerated digitisation to investment discussions and insights on shared customer relationships to maximising revenue from amenities and partnerships, this is where you need to be to get all the inside views before you hit the show floor.
Tuesday, 1 February 2022
MASTERCLASS 1: Customer journey land-based: How customer psychology can shape the casino floor
This masterclass zooms in on the business critical strategies and innovation that will drive key decisions on the casino floor, placing great significance on how to communicate changes to the market as well as looking at the exploitation of hospitality technology and leveraging property attractions to reel players in.
MASTERCLASS 2: Customer journey online: Transforming your team operations to produce an enhanced customer experience online
A practical deep dive into the psychology of an igaming customer supported by technology, giving you a model that implements a new dynamic where the front and back end teams are working in harmony, boosting your bottom line and player adrenalin!
MASTERCLASS 3: Responsible gambling:
Effective interaction and intervention
This masterclass has been designed to give you the key knowledge go-to you’ll need in 2022 to strengthen your RG framework as it shifts away from generic policy theories and discussions and looks at the practical reality of executing a safer gambling framework with a model you can take away and use.
MASTERCLASS 4: US masterclass: A blueprint to effective US regulator and operator relationships
How do you guarantee success in the US? What do you need to do to have a robust business strategy in place? We’ll provide these and more answers as we open communication between operators and regulators to give you the know-how to gain a competitive edge.
MASTERCLASS 5: Customer acquisition: Successfully structuring partnerships
Identify what you need to factor in to your criteria when looking for a partner, building a robust structure to get the most value for the duration of your partnership at various phases, as well as recognising and activating the additional benefits of channel marketing to access new media channels and exclusive rights.
MASTERCLASS 6: Global market roundtables
Book your place on our exclusive global market roundtables for exclusive access to the lawmakers, regulators and key figures across gaming’s most important markets. Discover the real business parameters and investment metrics to guide your entry and success in emerging markets.
Wednesday, 2 February 2022
MASTERCLASS 7: Digital transformation on the casino floor: Creating the next gen contactless experience
Discover where it stops getting complicated and starts getting customers. Discover how a powerful digitisation framework can drive you into accelerated success.
MASTERCLASS 8: Vertical integration
From conception to execution, this masterclass will deliver the answers and industry experience on formation, expansion, benefits and opportunities, ensuring you have the right marketing and strategic approach for a strong omnichannel offering.
MASTERCLASS 9: The financial incentive
This masterclass will give you practical know-how on the 'must have' over the 'nice to have' of your ESG policy, divulging into the impact on your financials and reputation and why industry collaboration is the new black.
MASTERCLASS 10: Creating the next Starburst:
How to build a blockbuster slot
Experts will extract business-critical factors from the trends of gaming development and technology to identify how to create content that sticks in a saturated market as well as looking at psychology-driven delivery and longevity in market position.
MASTERCLASS 11: Crime, fraud and esports:
Managing risk in the esports landscape
As the esports market enters a period of rapid growth and draws regulators’ attention, this masterclass will make you aware of the threats, opportunities and key trends that will ensure you offer a safe and corruption-free product.
MASTERCLASS 12: LatAm Masterclass
If LatAm is your area of interest, this masterclass is not to be missed. On offer is a comprehensive guide to doing business in the region, from the operational, cultural
and strategic factors that will impact your entry, to the regulatory and business developments that you need to embed into your model.