Tiffany Santisteban Lagos is a seasoned iGaming strategist, with a track record in driving customer growth and navigating market complexities. At Matteblck Ltd, she has catalysed digital transformation for tech startups and SME clients.

Her expertise extends across digital lotteries, sportsbook technology, online gambling, crypto casinos, and precious metal trading.

Tiffany will leverage her diverse experience to share brand loyalty and engagement strategies at the Innovating Lotteries Masterclass, focusing on the digital gaming sector's evolution.