You’ve got the data set, you’ve identified your most vulnerable players, maybe even binge-reviewed the latest research study, what next?

Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability.

Approximately half of all adults have the everyday maths skills expected of a primary school child, yet, to date, few regulatory frameworks or approaches to safer gaming incorporate this fact, in comparison to extensive considerations for affordability and mental health.

Despite widespread adoption, visibility into operators’ AI approaches is severely lacking and there are currently no comprehensive policies to guide the growing use of its capabilities.