Serena coordinates the safer gambling program of Sisal Group. Her responsibility is to oversee all activities related to this area and manage the company's projects.

Serena’s agenda and activities include communicating with industry professionals and vulnerable players, as well as advocating for sustainable online gambling and active participation in reducing gambling-related harm. She facilitates the development of knowledge products, strategies and learning events that mobilize research and evaluation into evidence-based action.

In short, she is the active voice behind Sisal's efforts to improve and secure gambling.