Peter has held senior roles in the betting and gaming industry for over 20 years, working across the commercial, strategy, operations and regulatory compliance disciplines. Most recently with Entain Group for the past seven years, overseeing the regulatory operational transformation of the Group including in countries such as Germany, Belgium, and the UK. He is also the Executive responsible for devising & implementing the ARC (Advance Responsibility & Care) product globally. Previous roles include VP Marketing & Operations for InterCasino, Chief Operations Officer for William Hill Online, a joint venture between William Hill PLC and Playtech, Chief Strategy Officer for the Betclic Group & UK Managing Director for Betfair.