Location and dates

ExCel London

6-8 FEBRUARY 2024


Frequently Asked Questions (FAQs)

Frequently Asked Questions (FAQs)


We want to help you in any way we can and have answered the most frequently asked questions. If you can't find the answer to your question below, you can either use our live chat in the bottom right corner of the page or email our Customer Success Team at ICE.support@clariongaming.com

Support Hours:

Monday to Friday 9am - 5.30pm GMT

Event Info

What is ICE?

ICE is the Global Gaming Hub for all B2B industry experts. ICE London continues to be unrivaled as the leading gaming technology event for business growth, development, and networking.

All forms of gaming are covered at ICE London, whether land-based or online. So if you are a decision-maker within gaming looking for solutions, keep an eye out for registrations for the 2024 event. 

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

Who exhibits at ICE?

The exhibitor list for 2024 will be added soon!

When and where does ICE take place?

The next edition of ICE London runs from Tuesday, 6 February to Friday, 9 February 2024. The show is open from 10:00 to 18:00 on Tuesday and Wednesday and then 10:00 to 16:00 GMT on the final day, Thursday.  

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ICE London Travel Hub.

We recommend accessing ICE London via the West Entrance - by exiting public transport at Custom House station.

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE London started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

How much does it cost to attend ICE London?

The ICE London exhibition is totally free to attend as a visitor. The ICE VOX Conference is distinct and is a paid-for element.

Registration will be open within the next few weeks.

I work in the media – can I attend ICE London?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Chris Jones via cj@sjc.co.uk


Registration will be open within the next few weeks.

What is the difference between ICE London and ICE VOX?

ICE London 2024 is the world's go-to exhibition for product and solution innovations.

ICE VOX is a multi-track conference that addresses key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on the acquisition of leading thinkers for an effective and inspiring speaker line-up. ICE VOX also takes place at ExCeL London, UK. 

Note: Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

Who is ICE London for and are there restrictions on attendance?

ICE London is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; esports; lottery; mobile; online; social; sports betting, and street.

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

ICE London is a business-to-business event and has a strict policy of not admitting under-18s - if you look under 25, you may be asked for ID. Please read our admission policy here.

Who organises ICE London?

ICE London is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

How is ICE London reacting to the current situation in Ukraine?

Given the current situation in Ukraine, we have taken the decision to suspend Russian and Belarusian state entities, companies, and their representatives from participating within Clarion Gaming’s events and digital products including the forthcoming 2024 edition of ICE London and iGB Affiliate in London.

Our thoughts are with all those being affected by the ongoing conflict in Ukraine.

If you have any further questions please contact ICE.support@clariongaming.com


How can I register for a masterclass?

Registration will go live within the next few weeks

Can I  purchase a ticket for a masterclass when I arrive at the venue?

We advise all attendees to purchase a ticket on our website as soon as possible as they sell out quickly!

Can I bulk register my team?

All attendees must register separately.

Is there a general package for masterclasses?

Attendees can build their own pass in the ICE Vox shop as there are a variety of masterclasses catered to different attendees.

Can I register for one single masterclass?

Yes, just select your desired masterclass in the ICE VOX shop.


I’m unable to find my confirmation email. What do I do?

No need to worry, check your Junk/Spam folder or just drop us an email at  ICE.support@clariongaming.com - we are always happy to help! 

The info on my ticket is incorrect, how can I change it?

You can update your registration information by using your registration key to login on the registration homepage.  

If you’re unable to find your registration key, please reach out to us at ICE.support@clariongaming.com with the changes you would like to make and we will be happy to sort this out for you as well as resending your confirmation email. 


What's the latest on COVID 19?

At ICE London your safety is our number one priority. 

As the COVID-19 landscape improves, our team is continuing to monitor the latest UK government guidance to ensure we are up to speed on the current and appropriate biosafety measures. We are working with the UK’s Department for Digital, Culture, Media & Sports (DCMS) via the Association of Event Organisers (AEO) which means we will have a direct feed of the latest requirements and updates.

Clarion Events has collaborated on drafting the All Secure Standard; a standardised approach to biosecurity adopted across the UK events industry and ratified by the UK government.

We aim to prevent the transmission of COVID-19 by following the 4-cornerstone framework detailed in the All Secure Standard:

Risk Assessment – We will assess the prevalence of COVID-19 via the recommended Government Guidance alert levels before assessing each element of the event and implementing appropriate measures to eliminate or reduce the likelihood of transmission.

Entry Control – When attending ICE London you may be asked to demonstrate a full vaccination record or recent negative test result taken within the past 48 hours (unless exempt). This allows us to reduce the likelihood of the virus being present at the show.

Cleaning, Hygiene & Ventilation – A more regular and deep cleaning regime, the provision of sanitising stations, ensuring adequate ventilation and the wearing of PPE (personal protection equipment) where appropriate means we reduce the likelihood of the virus being spread.

Communication & Training – It is important that we continue to communicate all the relevant information on biosecurity measures with our audience. Our exhibitors and guests will be told what considerations they need to make to help us keep the event safe. And of course, onsite we will take steps to further protect people by providing things like signage reminding our guests of the basics; regular hand washing, making extra space and covering coughs and sneezes.

Our exhibitors will also be required to undertake a COVID-19 risk assessment for their participation. This provides an extra level of protection when you visit their stands. Exhibitors will be asked to consider their specific stand activities and how measures can be put in place to eliminate or reduce transmission of the virus. These are likely to be frequent and focussed cleaning regimes, provide hand sanitiser, provide screens or PPE for staff (where appropriate), and brief their staff on how to operate safely. If you are an exhibitor, you will find more detailed guidance published in our Ezone.

Do I have to wear a face-covering at ICE London 2024?

Face coverings, such as masks, are not currently mandatory at ICE London however you are welcome to wear one if you choose to do so. 

For anyone wishing to wear a face covering - these will be available from the Information Points.


Is ICE London suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

General Queries

Is food and drink available at ICE London?

While food and drink is not included as part of your ICE London ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.


I need a visa to attend ICE London – can you help?

Details of how to download your visa letter will be shared once registration goes live within the next few weeks. We appreciate your patience!

If you have any issues please contact the Customer Success Team on ICE.support@clariongaming.com.

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing).

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