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Frequently Asked Questions (FAQs)

What is ICE London (ICE)?

ICE London is the Global Gaming Hub for all B2B industry experts. ICE London continues to be unrivaled as the leading gaming technology event for business growth, development, and networking.

All forms of gaming are covered at ICE London, whether land-based or online. So if you are a decision-maker within gaming looking for solutions, keep an eye out for registrations for the 2022 event. 

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

Who is ICE London for and are there restrictions on attendance?

ICE London is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; esports; lottery; mobile; online; social; sports betting, and street.

If you are a decision-maker within gaming looking for solutions, keep an eye out for registrations for the 2022 event. ​​​​​Please note that affiliates and introducing brokers will be passed through our affiliate criteria after registering.

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

ICE London is a business-to-business event and has a strict policy of not admitting under-18s - if you look under 25, you may be asked for ID. Please read our admission policy here.

When and where does ICE London take place?

The next edition of ICE London runs from Tuesday, 1 February to Thursday, 3 February 2022. The show is open from 10:00 to 18:00 on Tuesday and Wednesday and then 10:00 to 16:00 GMT.on the final day, Thursday.  

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ExCeL London travel guide and interactive map.

More information on travel and accommodation will be available closer to the event. 

How much does it cost to attend ICE London?

The ICE London exhibition is totally free to attend as a visitor. Registration is not yet open for ICE London 2022. 

The ICE VOX Conference is distinct and is a paid-for element. Registration is not yet open for ICE VOX 2022. 

What is the difference between ICE London and ICE VOX?

ICE London 2022 is the world's go-to exhibition for product and solution innovations.

ICE VOX is a multi-track conference that addresses key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on the acquisition of leading thinkers for an effective and inspiring speaker line-up. ICE VOX also takes place at ExCeL London, UK. 

Note: Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing).

Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

Is food and drink available at ICE London?

While food and drink is not included as part of your ICE London ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

I need a visa to attend ICE London – can you help?

If you require an official invitation letter to the event to support you in your visa application, please use the below link to generate your visa invitation letter. Upon clicking these links you will be prompted to add your registration key, this can be found in the confirmation email that you receive upon completing your registration.

If you have any issues, please contact the Operations team via hello@clariongaming.com or on +44 (0)20 7384 8235. Please note that visa applications may take 48 hours to process when emailed to our operations team.

Who exhibits at ICE London?

Take a look at the 2020 exhibitor list for reference (2022 will be available shortly) -   2020 Exhibitor List

I work in the media – can I attend ICE London?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Alessandra via alessandra.narcisi@clariongaming.com.

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE London started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who organises ICE London?

ICE London is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom. Alternatively, visit the Clarion Gaming website.

2020 Sponsors