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ICE London Logo

Frequently Asked Questions (FAQs)

What is ICE London (ICE)?

ICE London is the Global Gaming Hub for all B2B industry experts. With an incredible 35,000+ attendance, ICE London continues to be unrivalled as the leading gaming technology event for business growth, development and networking.

All forms of gaming are covered at ICE London, whether land-based or online. So if you are a decision maker within gaming looking for solutions, you can register your interest for ICE London 2021.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

Register Your Interest for 2021

I have concerns about the latest outbreak of the Wuhan novel coronavirus in China, where can I find more information?

ICE London continues to monitor closely the coronavirus situation in Wuhan, China. The UK Government is updating its advice on a daily basis -  we treat the safety and concerns of our exhibitors and visitors with the utmost seriousness and we will continue to refer to the health authorities in the UK. We will keep all attendees at ICE fully informed of any developments through our website.

There are no attendees to ICE registered from Wuhan, China. We are also reassured by the precautions that China and the UK have put in place to identify infected people who may present themselves at the UK border. Nevertheless, as an added precaution, ICE and the venue will be providing healthcare support for anyone who starts presenting flu-like symptoms at the event, or if they develop symptoms outside of the show times, remain in their hotel room and seek medical advice. Anyone with concerns should contact hello@clariongaming.com as soon as possible.

Meanwhile I recommend you follow your own countries advice on travel before starting your journey to ICE and you can then keep updated with the UK advice on the following link: https://www.gov.uk/guidance/wuhan-novel-coronavirus-information-for-the-public

If you have any further queries, please do not hesitate to get in touch through hello@clariongaming.com

Who is ICE London for and are there restrictions on attendance?

ICE London is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; esports; lottery; mobile; online; social; sports betting, and street.

If you are a decision maker within gaming looking for solutions, you can register your interest for ICE London 2021. ​​​​​Please note that affiliates and introducing brokers will be passed through our affiliate criteria after registering.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

ICE London is a business-to-business event and has a strict policy of not admitting under-18s - if you look under 25, you may be asked for ID. Please read our admission policy here.

Register Your Interest for 2021

When and where does ICE London take place?

The next edition of ICE London runs from Tuesday 2 to Thursday 4 February 2021. The show is open from 10:00 to 18:00 on Tuesday and Wednesday and then 10:00 to 16:00 on the final day, Thursday (all times in GMT).

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ExCeL London travel guide and interactive map.

For more information on getting to ICE London 2020, visit the Travel & Accommodation page.

Register Your Interest for 2021

What is the difference between ICE London and ICE VOX?

ICE London 2021 takes place from Tuesday 2 to Thursday 4 February and is the world's go-to exhibition for product and solution innovations.

ICE VOX is entirely different, providing a dedicated series of conferences exploring in depth the key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on acquisition of leading thinkers for an effective and inspiring speaker line-up.

Note: Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

Register Your Interest for 2021

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing). For more information, visit the Travel & Accommodation page.

Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

Is food and drink available at ICE London?

While food and drink is not included as part of your ICE London ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

I need a visa to attend ICE London – can you help?

If you require an official invitation letter to the event to support you in your visa application, please use the below link to generate your visa invitation letter. Upon clicking these links you will be prompted to add your registration key, this can be found in the confirmation email that you receive upon completing your registration.

If you have any issues, please contact the Operations team via hello@clariongaming.com or on +44 (0)20 7384 8235. Please note that visa applications may take 48 hours to process when emailed to our operations team.

Who exhibits at ICE London?

Take a look at the 2020 exhibitor list for reference (2021 will be available shortly) -   2020 Exhibitor List

I work in the media – can I attend ICE London?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Chloe Hughes via chloe.hughes@clariongaming.com.

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE London started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who organises ICE London?

ICE London is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom. Alternatively, visit the Clarion Gaming website.

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