Charles Read is Managing Director of www.blooloop.com, the world's most widely read and trusted news source for professionals in the visitor attractions business. With over 400,000 unique visitors a month, and a global audience, Blooloop covers developments in theme parks, immersive experiences, museums, zoos, aquariums, water parks, FECs and other location-based entertainment venues (LBEs). Blooloop also hosts conferences, including greenloop, the world's first sustainability in attractions conference and its annual Innovation Awards.