Martin Lycka oversees the growth of the business across both new U.S. states and into other parts of the Americas, notably Latam and Canada. Martin also serves on the boards of the Entain Foundation, the Entain Foundation US and the American Gaming Association as well as the Advisory Boards to the National Council on Problem Gambling, Seton Hall Law School Gambling Compliance program, Wager Score and Kindbridge. In total, Martin has been a senior legal, regulatory and RG advisor to listed gambling businesses for over 14 years. Martin is a regular conference speaker; his media presence includes appearances on TV and radio stations across three continents as well as having been quoted by the Wall Street Journal, ESPN, Forbes, the Associated Press, Financial Times and many other mainstream and industry publications. He is the 2019 Global Regulatory Awards Head of Regulatory Affairs of the Year winner, member of the 2020/2021 Emerging Gambling Leaders 40 Under 40 Class (a Judge’s Choice), the 2022 Outstanding Individual Contribution to Responsible Gambling Award as well as the 2023 Don Feeney Award for Responsible Gambling Excellence.