Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached?

Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability,

Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access.

This talk will delve into innovative strategies for engaging new audiences and fostering brand loyalty in the digital Lottery.

The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations.

Lotteries have a duty of care to create an environment which is fair, reliable with guaranteed safe gaming to ensure players get the best experience possible. But, safer gaming can be a strategic investment.