Paula Murphy is Business Development Manager at Mindway AI, a specialised technology provider of safer gambling solutions that utilise a unique combination of neuroscience, expert psychological assessment and AI technology. She specialises in helping operators meet regulatory requirements and enhance player protection. Paula joined Mindway AI after spending 6 years as founder and Managing Director at KnowNow Limited, a business dedicated to providing information for the compliance and safer gambling community. Prior to setting up KnowNow Ltd she was a Managing Director at the Wilmington Group PLC who are also the parent company of the International Compliance Association. Paula is passionate about helping operators boost player protection through early detection and intervention.