Anders Kristoffer Holst has nine years of experience within lotteries and regulated markets. He is the Managing Director/CEO of Varelotteriet – a Danish Class-lottery. Furthermore, he has been part of the founding group for the Danish Code of Conduct regarding responsible gaming. In recent years Varelotteriet have been successful in converting retail sold lottery tickets into online subscriptions. Other achievements include international awards regarding data inspired insights and the use of automation in marketing.