Joni has 28 years of international business and management experience and he has had focus on the state licensed/ regulated betting and lottery industry where he has been involved in several successful national and international projects in the field of M&A, lottery, scratch cards, integrity as well as sports betting. Joni has contributed both to the valuable work of protecting sports integrity as well as new business development by being e.g. the co-author of the first European code of conduct for sports betting, an active member in developing monitoring systems and a core team member in successfully implemented multijurisdictional new and profitable business areas like Eurojackpot. Now he wants to help modernising the lotteries with attractive games and solutions that are digitally easy to integrate in any gaming platform.