Elen Barber, an experienced marketing executive with over 18 years of experience in the gambling sector, served as Kindred's former Chief Marketing Officer. Her extensive career reflects strategic leadership and innovation in navigating the dynamic gambling market. Elen excels in driving brand success through comprehensive marketing strategies, showcasing expertise in customer acquisition, retention and brand positioning. As a trailblazer in the gambling arena, her impactful contributions continue to shape success stories in the evolving gambling industry.