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Consumer Protection Zone

Consumer Protection Zone

Safe Gambling Message Spreads Across the ICE London Show Floor

Consumer protection is at the heart of the gambling industry and it dictates the choices made by its various components – is the message that ICE London will carry through its various initiatives that will include:

Consumer Protection Zone

Returning for the third year, the Consumer Protection Zone will be the focal point for discussions and product demonstrations that advance the industry’s efforts in that critical area. Hosting non-for-profit Responsible Gambling groups and suppliers whose main product centres around Responsible Gambling, it will also include a stage for talks and product showcase (programme TBC).

Over 30 percent bigger than last year, Consumer Protection Zone is moving to a more prominent area in Hall N1 of ExCeL London (the first hall on the left when entering from Custom House entrance), right next to the Ampersand VIP Lounge, guaranteeing traffic from the show’s most influential and high level visitors.

Exhibitors include:


Consumer Protection Zone agenda is now available to download - Just click the button below

Download agenda

B2C Operators Sponsor Consumer Protection Zone to Raise Funds for an RG Charity

Another fundraising round has been undertaken by ICE London and, with the valuable support and donations of the below sponsors, we are delighted to say that we have far exceeded last year's £35 000 donated to Gordon Moody - with a huge £65,000 reached for 2020.

The forward thinking operators who put safe gambling at the centre of their thinking are invited to join the list of Consumer Protection Zone sponsors to profile themselves alongside those efforts at the world’s largest gambling show. All proceeds from their sponsorship will be donated to a charity chosen together before the show.

Join us for the donation ceremony to find out what charity will be the beneficiary this year – 16:00 on Tuesday, 4 February on the Consumer Protection Zone stage.

With special thanks to our sponsors:


To find out the benefits for the sponsorship, please contact Ewa Bakun, Director of Industry Insight and Engagement, at

Pop-Up Talks On Consumer Protection

To demonstrate that consumer protection is not a thought isolated to one area, but affects all part of the gambling ecosystem, ICE London will host a number of pop-up talks around the showfloor. 



Tuesday 4th February:

Novomatic stand       12:00    

Responsibility: Key Element of the Core Business                                                                                

Monika Racek, CEO, Admiral Casinos and Entertainment


Wednesday 5th February:

Esports Arena              


Should esports and esport betting be incorporated into the RG narrative? How should we tailor the message to this audience?

Daniel Umfleet, CEO, Gamban

TG Academy theatre     


Step into the future …but don’t forget to walk in you customers’ shoes

Arno Nagelschmeid, TGA Trainer

Scientific Games stand        


The Anonymous Player Awareness System to allow ‘cooling off period’ in retail betting

Wayne Ellard, Director of Product Management, Scientific Games


CPZ 2019 soundbites

Monika Racek  - Interview 1 - Part 1 

Monika Racek - Interview 1 - Part 2 

2020 Sponsors