Consumer Protection Zone

Safe Gambling Message Spreads Across the ICE London 2022 Show Floor

Returning to ICE London for the fourth year, the Consumer Protection Zone will be the focal point for discussions and product demonstrations that advance the industry’s efforts in that critical area. Hosting non-for-profit Responsible Gambling groups and suppliers whose main product centers around Responsible Gambling. It will also include a stage for talks and a product showcase.



2020 Consumer Protection Topics

These are some of the topics discussed in the last edition of ICE London in 2020.

  • Responsibility: Key Element of the Core Business
  • Should esports and esports betting be incorporated into the RG narrative? How should we tailor the message to this audience?
  • Step into the future …but don’t forget to walk in your customers’ shoes
  • The Anonymous Player Awareness System to allow ‘cooling-off period’ in retail betting

We are working on the final details of the 2022 programme so stay tuned!

B2C operators sponsor Consumer Protection Zone to raise funds for charity

We are delighted that another round of fundraising will be taking place at ICE London. In 2020, a staggering £65.000 was raised and donated to three charities: Gordon Moody, YGAM and Gamcare – and the goal is to exceed that number in 2022.

Forward-thinking operators who understand the importance of safe gambling, are invited to join the list of Consumer Protection Zone sponsors to profile themselves alongside those efforts at the world’s largest gambling show. All proceeds from their sponsorship will be donated to charities chosen together before the show.

Official Charity Partner

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2020 Highlights

2022 Sponsors