After a rigorous, independent selection process, ICE and iGB Affiliate are moving to Fira Barcelona Gran Via  (Halls 1, 2, 3, 4 and 5) on 20-22 January 2025.

Why Barcelona? 

Barcelona has emerged as the obvious choice for the new host city of ICE. The move to Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency, the chance to deliver more value and opportunities for our customers and the potential for expansion.

Everything our customers said they wanted and much more.  

The support of the Fira de Barcelona and the city of Barcelona, both financially and logistically, underscores their dedication to making ICE Barcelona a resounding success. Our partnership extends beyond borders, comprising the international gaming industry and public and private stakeholders in Barcelona, Catalonia, and Spain.

Together, we have a golden opportunity to create new and lasting legacies for the gaming industry.

The Fira Barcelona Gran Via is located in one of Europe's most contemporary cities and provides state-of-the-art services and logistical excellence. It is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.