ICE Buyers Club

New for 2022! Our exclusive ICE Buyers Club programme!

What is the ICE Buyers Club?

A brand-new initiative for 2022, the ICE Buyers Club is designed to help gaming industry decision makers discover the latest trends and products in the most efficient way. The ICE Buyers Club is all about helping you; simply put, we will understand your needs and make sure you get exactly what you require at ICE London 2022. Applying to join the ICE Buyers Club is free to register – if your application is successful and you meet our clients meeting criteria, we will ensure your visit to ICE is maximised by facilitating quality connections between you and the world’s leading gaming suppliers.

As a qualified Hosted Buyer, you will enjoy an exclusive 1-2-1 concierge service at the show. To make your time at ICE both cost effective and time efficient, we will ensure you meet new and existing suppliers in just three days to help you achieve your business objectives.



ICE Buyers Club key benefits

ICE Buyers Club members will enjoy the following:


  • A personalised meeting agenda with relevant exhibitors
  • Contribution towards your flight costs (terms apply)
  • Up to three nights paid-for accommodation (terms apply).
  • Complimentary cloakroom and parking at ExCeL.


  • Guaranteed place in Speed Networking sessions, connecting you with exhibitors tailored to your purchasing interests.
  • Free pass to VOX
  • Reserved seats at conference sessions.


  • Save time & money
  • Access to the exclusive Buyers Club lounge, with meeting areas and complimentary refreshments available.
  • Invitations to exclusive networking functions and seminars with other qualified ICE London Hosted Buyers.


Entry requirements

The ICE Buyers Club progamme is all about quality connections, bringing together the right suppliers and buyers from the gaming industry to do meaningful, effective business. Membership will therefore comprise of senior gaming industry executives with buying power. Clients wishing to attend ICE London as a Hosted Buyer are pre-qualified before the show based on the following criteria:

  • Buying authority
  • Buying budget
  • Decision making power
  • A commitment to attending a minimum number of meetings at the event and/or networking sessions

Apply today to find out more about the many ICE Buyers Club benefits such as complimentary accommodation and free travel to ICE London 2022.

To be considered for the programme, please complete the interest form.

Our team will then contact you to explain the ICE London Hosted Buyer programme commitments and process.   

If you are eligible for the programme, we will contact you with details on how to continue with your registration.


2022 Sponsors