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Visionary Keynotes

3-4 February, London, UK

This year at ICE 2020 we have organised some of our most inspired and relevant keynote speakers to date. Over the course of the 3 days you can hear from some of the biggest names both inside and outside of our industry, allowing you to gain well rounded and informed insights that will set the tone and set you of the on the right path for your day of top level conference sessions.

PANEL: Leaders in Gaming Keynote - Monday, 3 February

This session is dedicated to Gaming’s biggest influencers, tasked with giving their insight into the next 10 years of Gaming. The panel, which will open ICE VOX, focuses on technology, sustainability, the future of advertising and, of course, the role of industry leaders in responsible gambling.


Ulrik Bergsson, CEO, William Hill


Itai Pazner, CEO, 888


Pontus Lindwall, CEO, Betsson

Changing the Image of Gaming - Tuesday, 4 February

The gaming industry has struggled with its public perception for many years. Especially with some of the more recent headlines exposing ‘rogue’ operators, the industry has really felt the impact of from this through increased regulation, limits on promotional activity and a general lack in public support.

If the industry is to overcome these obstacles the narrative must be changed. This can be done through various methods such as innovative marketing campaigns, lobbying government and a selective tone of language when communicating with the public.

danny rogers

In this Keynote address, Danny Rogers, Editor-in-Chief of PR Weekly, will draw on his extensive knowledge of some of the most disruptive PR campaigns of recent times, providing key insights on what we, as an industry, can learn from them.

Star Guest Appearance - Wednesday, 5 February

Usain Bolt to Provide Special Address

Want to be part of a select group of attendees see Usain Bolt present an exclusive keynote at 11:00 on Wednesday, 5 February?

Then you need to book a 2-Day ICE VOX conference pass

IMPORTANT: This session is reserved for those with 2-Day ICE VOX passes