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Pitch ICE


Tuesday, 4 February - Pitch ICE Theatre

Pitch ICE returns to feature newest industry start-ups

Submit your company today

Submission deadline is 3 January 2020

Featuring its own stage on the showfloor, Pitch ICE offers an opportunity to gaming start-ups to debut their companies at the show and present them to the wider gaming industry.

Clarion Gaming events have been providing start-up with a gateway to the industry investors and strategic partners since 2009, with start-up events and competitions taking place at ICE London, ICE North America, ICE Africa and iGB Live!.

Every year around 20 start-ups get selected to receive a unique opportunity to pitch their companies at the world’s largest gambling show, ICE London, attended by close to 40 000 visitors over the three days of the show. Many of our start-ups have secured important investments and acquisition partners following their pitch presentations and participation.

To apply, make sure you comply with the submission criteria and submit your application together with a 2-minute pitch video to pitchice@clariongaming.com.

Download Submission Form

Deadline for video submission and application is 3 January 2020 | Selections will be made in mid January | Scroll down for the Pitch ICE Rules.


Pitch ICE Rules

Read Carefully!

In establishing the rules for applications for Pitch ICE, we ‘borrowed’ what we thought were the best ideas from a few tech associations and incubators.

For starters, it's ok to break the rules. That's what entrepreneurship is about. Just so long as you don't break more than two of them.  

  1. More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as commercial team member to show the company is built on solid technology.  
  2. ‘Early Stage’ only. We are looking for early stage companies.  Ideally, we are looking at those at prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 
  3. Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken!).
  4. Pitch ICE is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).
  5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.
  6. Scalable Solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 
  7. English Speaking. While we are looking for solutions and businesses that span the globe, Pitch ICE is an English speaking event, hence English proficiency is required.  
  8. Pitch Video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken)


For more information, please contact Ewa Bakun, Director of Industry Insight and Engagement, at ewa.bakun@clariongaming.com.

We’re looking forward to your submissions and good luck!

Official Partner of Pitch ICE

gambling start up ventures