5-7 February 2019 | ExCeL London, UK

Stand Enquiry Register

Pitch ICE

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Pitch your gambling start-up to 30,000+ industry decision-makers at ICE London

Download the Pitch ICE Submission Form


In partnership with Best Gambling

Best Gambling

Featuring its own stage on the show floor, Pitch ICE, sponsored by Best Gambling, offers an opportunity for gaming start-ups to debut their companies at the show and present them to the wider gaming industry.

Pitch ICE complements iGB Live! and GiGse LaunchPads, which, since 2009, have been providing gaming start-ups with a gateway to the industry investors and strategic partners.

To submit your start-up for Pitch ICE 2019, you will need to download and complete the Pitch ICE submission form to the best of your ability – and also record a 2-minute video to send in with this form, as a way of more actively pitching your start-up to us for consideration.

Remember to stick to the Pitch ICE Rules, below.

Due to the popularity of Pitch ICE, we receive a large number of submissions, so we are unfortunately unable to carry out follow-up interviews. This means we will base our selection entirely on what you include in this submission form and in your 2-minute video.

Also, please remember to save this form in Word format (no PDFs, please) and stick to any word count limits that are detailed throughout. Once you’re ready, email your completed form along with your 2-minute video, to pitchice@clariongaming.com.


Note: we will not accept your submission without a 2-minute pitch video.

Submission Deadline: 5pm (GMT), 4 January 2019


Exclusive Mentoring Opportunities Available

Best Gambling provide the environment for start ups (and scale ups) that facilitates their entry, securely, into the regulated UK market. That's why they're driving Pitch ICE 2019 and why they're now offering their particular skills for your use.

Not sure where to start when it comes to doing a submission for Pitch ICE? Or nearly there, but would like an experienced set of eyes for some final guidance?

Contact Best Gambling via contact@bestgambling.co.uk for free assistance and support with your Pitch ICE submission.

Pitch ICE Rules

For starters, it's ok to break the rules (that's what entrepreneurship is about)...just so long as you don't break more than two of them (oh, and you must abide by rules 4 and 8)!

1. More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as commercial team member to show the company is built on solid technology.  

2. ‘Early Stage’ only. We are looking for early stage companies.  Ideally, we are looking at those at prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 

3. Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken!).

4. Only newbies need apply. Pitch ICE is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken).

5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.

6. Scalable solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 

7. English-speaking. While we are looking for solutions and businesses that span the globe, Pitch ICE is an English speaking event, hence English proficiency is required.  

8. Get your video face on. Pitch Video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken).


Alan Moon, Best Gambling, Pitch ICE sponsors:

"Best Gambling is delighted to sponsor Pitch ICE 2019. Our focus is working with and supporting start-up and scale-up games, sportsbooks and technologies.

"We are an innovative Operator that delivers a platform for clients to enter the UK online market. Our clients want to launch products sooner and at lower cost within highly regulated markets, whilst safeguarding compliance; essentially ‘We operate your game’.

"​Clients are free to focus on marketing and commercial development, with compliance oversight from Best Gambling. We integrate with payment providers / data feeds, and ensure software development, product releases and advertising remain within regulations.

​"Our clients have products and brands that span the online gambling sector. We will be networking at Pitch ICE during the day and evening reception; come and chat with us!"