Consumer Protection Zone Returns to ICE London
Consumer Protection Zone, launched in 2018 at ICE London, recognises the growing importance of Responsible Gambling as a focal point on the ICE showfloor for all those directly involved in pushing for progress in that area, whether regulators, research agencies, treatment organisations or commercial companies.
Moving to a high-traffic area in 2019 and slightly enlarged, CPZ will once again host the most progressive RG organisations and an agenda of presentations and discussions that will follow the Responsible Player Journey, from the moment games are designed, through gameplay monitoring, interaction, intervention, all the way, if it comes to that, to self-exclusion and blocking. Scroll down for the full agenda.
Proceeds from CPZ sponsorship go to a charitable cause
CPZ is this year also sponsored by the progressive b2c operators who align themselves with the goal of enhancing consumer protections. The proceeds from their sponsorship will be donated to a chosen charity after the show. If you’re a b2c operator that wants to profile itself as a supporter of consumer protection alongside the Consumer Protection Zone at ICE, please contact Ewa Bakun at firstname.lastname@example.org.
Exhibition space still available
Located in the south east corner of the South Hall of ExCeL London, CPZ will benefit from being next to the Bingo Pavilion and Totally Gaming Academy, both features returning to the show and already enjoying high traffic.
It invites commercial organisations that put consumer protection at the core of their offering to exhibit at preferential rates and benefit from the branding and exposure as thought leaders and key supporters of Responsible Gambling and Consumer Protection.
For exhibition and branding opportunities, please contact Joshua Wright at email@example.com.
CPZ agenda follows Responsible Player journey
Consumer protection needs to be part of every step of player’s journey, even before it even starts. And that’s what this year’s agenda for ICE London Consumer Protection Zone will track, starting from the moment games are designed, through gameplay monitoring, interaction, intervention, all the way, if it comes to that, to self-exclusion and blocking.
14:15 -16:00 Game Design – incorporating RG thinking into the game mechanics and content
Much of the focus has been on operators’ Safer Gambling strategies as they are interacting with consumer. But responsible gambling thinking should start even before consumer starts interacting with the operator and their products; games they play also influence their safe gambling journey. Content and gambling developers and suppliers have therefore a much bigger role to play in ensuring safe and responsible gambling. How can they be part of the conversation and effect change in minimising gambling harm?
10:30 – 12:00 Monitoring & Customer Transparency
More and more operators are equipping players with tools giving them more visibility into their gameplay and allowing them to track their gameplay for a more informed experience. This session will explore the benefits of this approach from the RG standpoint and will take a closer look at full disclosure of game rules and risks involved, access to money, volatility of games and their propensity for developing addiction, in-game tools and wrappers and visual monitoring.
14:00 – 15:30 Interaction & Intervention
Giving players the tools to monitor their own gameplay also gives them the power to decide when to continue and when to stop. But the responsibility is on the operator to inform the players of the risks and spot irresponsible play. This session will look at ways in which operators can interact with players and intervene in an effective way, without turning them away, with focus on topics such as using player profiles to market games appropriate to budget, experience, skill, preferences; ways to introduce and encourage time and deposit limits; identifying markers of harm and ‘at risk’ gamblers to intervene before an entertaining play becomes a problematic one.
11:00 – 12:30 Self-Exclusion & Blocking
No operator wants to get to this point and therefore player interaction and intervention are important to prevent that. But as we’re giving players the power to decide, an option is to self exclude from gameplay for a period of time. What are the innovations and progress made in this area and how have the tools developed to do that effectively and to prevent relapses?
Are you a leader making gaming safer and more responsible? Get in touch with us to be involved! Contact Ewa Bakun, Director of Industry Insight and Engagement, at firstname.lastname@example.org.