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The Road to ICE

The Road to ICE

Unleashing Potential

ICE Tech Futures Week | 8-12 FEB 2021

The World’s Gaming Innovation Showcase

Bringing together solutions providers and Gaming professionals across all sectors of the global industry on 29 June - 1 July 2021, ICE London is your complete platform to explore the future of Gaming and drive revenues through innovative solutions, invaluable insights, meetings and networking opportunities.

Register Your Interest for ICE London 2021

Clarion confirm 2021 dates for ICE London and iGB Affiliate London

Dates Confirmed for 2021

Clarion Gaming has confirmed that the next edition of ICE London and iGB Affiliate London will now open in June at ExCeL London, UK.

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The Road to ICE

ICE London has always stood shoulder to shoulder with the industry – and now, more than ever, we’re committed to helping you grow. With so much change going on, you can’t afford to stand still – and neither will we…

We’ve designed a completely new way for you to get the business critical insights you need to help you stay at the forefront of your industry - The Road to ICE.


In-depth Analysis, Insight and Exclusive Content

The series of monthly themed weeks combine elements of iGB’s 24/7 news coverage, analysis, data and webinars with Clarion’s virtual Ampersand speakeasies, and the successful digital event series that ran throughout 2020 into a new format. 

Running throughout 2021, each themed week will take a key vertical, topic or sub-set of the global Gaming sector to provide insight across a variety of formats, such as reports, interviews, exclusive data, video, live discussions and curated networking sessions. 

Content Themes

ICE Tech Futures


8-12 February

Drawing on insights from gaming’s most exciting technology pioneers, this week will kick off with our annual iGB Futures Survey followed by exclusive intelligence, reports, videos and webinars all in place to help set the tech tone and embrace industry disruptors throughout 2021.


US Sports Betting:
The Path to Profitability

1-5 March

With the first phase of the US sports betting roll-out coming to a close, operators and suppliers are now looking to make their businesses more profitable and sustainable. This is already resulting in a new wave of consolidation, increased interest in new products, and an evolution in industry marketing. 

European Sports Betting:
A Market in Flux

8-12 March

Over in Europe, meanwhile, an evolving regulatory landscape is forcing changes to operating practices, and putting increased pressure on operators. This week looks to identify and assess key developments across multiple markets, and how the industry can engage and retain customers.

Tribal Gaming: Expansion, Partnerships and

19-23 April

This week bridges the gap between the North American tribal gaming and global commercial gaming to explore expansion opportunities domestically and internationally.



10-14 May

Deepening the understanding of how the gambling industry can monetize esports and capture the attention of their sought after audiences. 

Land-based Gaming:
Bricks and Mortar’s Big Future

31 May – 4 June

Rethinking the land-based business as it emerges from its biggest challenge yet, the global Covid-19 pandemic.

Exhibitor Video



Why Attend ICE London?



A global network of Gaming professionals across all industry types and levels of seniority. ICE London brings you the best opportunity to build relationships in the world.


From Gaming industry leaders, through inspirational talks and panel discussions on overcoming challenges and capitalising on market opportunities.


With solutions covering all land based and online verticals, ICE London has everything you need, under one roof, including product launches you'll see first here.


Outstanding hospitality, networking functions and entertainment, making product discovery, business development and idea generation fun, as well as professional.

Step back in time to walk the floor again…

Take a look at the ICE London 2020 Review for a comprehensive round up of the event including, video recaps, key show features, visionary keynotes and product launches.

Access the ICE 2020 Review

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  • Amazing event, a must see for anyone in the industry. The knowledge, networking and research we gained was priceless. Plus, it is a lot of fun.
    Thomas Johann
    Website Manager, JustSlots.com
  • I was impressed with the vast size of the show and networking opportunities that ICE created for my clients.
    Dan Licari
    Director, GameChanger
  • ICE represents the crossroads of the global gaming industry, where all physical and digital gaming opportunities intersect.
    Paul Jarvis
    Vice President, Casino Ops, Carnival Corp

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