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ICE London Logo

2-4 February, 2021 | ExCeL London, UK

Step Into the Future

Step Into the Future

Uncover the next big thing in Gaming

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The world’s #1 betting services provider

The world’s #1 betting services provider

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Welcome to the World’s Gaming Innovation Showcase

Bringing together 600+ solutions and 35,000+ professionals across all sectors of gaming (2-4 February, 2021), ICE London is your complete platform to explore future of Gaming and drive revenues through invaluable meetings and networking opportunities.

Choose between a free ICE London Exhibition Pass to immerse yourself in innovative solutions and networking, or upgrade to the premium ICE VOX Conference Pass, giving you access to the broadest and most insightful conference in the gaming industry.

 

Register Your Interest for Next Year's ICE London    Watch ICE Live

Exhibitor Video

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Why Attend ICE London?

Meet

Meet

A global network of Gaming professionals across all industry types and levels of seniority. ICE London brings you the best opportunity to build relationships in the world.
Learn

Learn

From Gaming industry leaders, through inspirational talks and panel discussions on overcoming challenges and capitalising on market opportunities.
Discover

Discover

With 600+ solutions covering all land based and online verticals, ICE London has everything you need, under one roof, including product launches you'll see first here.
Enjoy

Enjoy

Outstanding hospitality, networking functions and entertainment, making product discovery, business development and idea generation fun, as well as professional.

  • Amazing event, a must see for anyone in the industry. The knowledge, networking and research we gained was priceless. Plus, it is a lot of fun.
    Thomas Johann
    Website Manager, JustSlots.com
  • I was impressed with the vast size of the show and networking opportunities that ICE created for my clients.
    Dan Licari
    Director, GameChanger
  • ICE represents the crossroads of the global gaming industry, where all physical and digital gaming opportunities intersect.
    Paul Jarvis
    Vice President, Casino Ops, Carnival Corp

Latest Event News

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Features

ICE London Exhibition

The world's Gaming innovation showcase

ICE VOX Conference

Two days of insightful content by Gaming's business leaders

FREE Training Tasters

Sample classic favourites and brand new courses during the three days of ICE London

CO9
Continent8

Esports Arena

8 teams. One $250k prize pool. Let the games begin

Pitch ICE

The future of Gaming, pitched by start-ups

Networking

One of the most crucial parts of ICE London - your chance to network with Gaming's best

Red Tiger Ampersand VIP Lounge

Exclusive area for VIPs and Ampersand Members

Co-located with iGB Affiliate London

The largest iGaming affiliate event in the world

Consumer Protection Zone (CPZ)

Spreading the safe gambling message across the ICE London show floor

NetGaming

Sponsors

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