4-6 February 2020 | ExCeL London, UK

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Why Exhibit

Hero Why Visit
Why Exhibit

The award winning show ICE London returns on the 5-7 February 2019 to ExCeL London. 

  • Join providers generating a year’s business in three days
  • Benefit from an extensive global marketing campaign
  • Showcase your solutions to over 30,000 attendees




ICE is the Global Gaming Hub for all B2B industry experts. With an incredible 33,536 attendees in 2018 (11% increase from 2017), ICE continues to be unrivalled as the leading gaming technology event for business growth, development and networking.

All forms of gaming are covered at ICE, whether land-based or online, so if you are a provider of solutions for gaming decision makers, you should book your exhibition stand.

* Independently confirmed figure as audited by the BPA in March 2018.

Download the ICE 2019 Brochure

Exhibitor List


Book Your Stand

  • ICE is ahead of the curve
    Chrysi Amanatidou
  • Enabling a year of business from one week
    Michael Bogie
    Lottoland Solutions
  • Thoroughly productive experience that undoubtedly put Glück Games on the radar of many operators many of whom we expect to work with in the year ahead
    Kevin Corti
    Glück Games


independently audited attendees to 2018 (11% increase)


of visitors with direct power or influence over purchasing


average expected business generated by ICE 2018 exhibitors


of exhibitors awarded ICE 2018 top marks (9+/10)

Benefit from ICE’s Global Marketing Campaign

  • Partnerships with over 80 media outlets across the world
  • Close ties with leading associations including AGEM, ECA, EGBA, ESSA, GPWA, GSA, NCF and more
  • Extensive email campaign of over 1.7 million shots
  • More than 1 million page views of the ICE website, with 190,000+ users
  • Engaged social media stakeholders, including a 116% increase in social traffic
  • Active YouTube channel, with over 18,000 minutes watched
  • Striking direct mail piece sent to over 30,000 prospects
  • Dedicated VIP programme for the foremost decision makers



Official Publications