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ICE London Logo


Who Attends and Why?

35,000+ gaming professionals attend ICE London every year


From the right places: ICE London is true to its international status bringing together over 150 countries across three days

The Right People:

Purchasing Power 2019        
Final Decision Maker 27%
Part of Final Decision Making Group 34%
Influence/Recommend 23%


Gaming Channel: 

Channel (Excluding Exhibitors) 2019     
Land-Based 19%
Online 51%
Both 26%

With the right interests: top five of sports betting (50%), casino (65%), lottery (22%), bingo (25%) and poker (26%)


Choose Your Pass for 2020

Why Should You Attend? 

There's a clear benefit for you in attending a free international event that is exclusive to all things gaming, but what does that really mean? 

Being the largest international gaming event doesn't always mean it's the best... we can't just tell you we're the biggest, we've got to prove we're the best!

An ICE event caters for all gaming types, all levels of seniority and all aspirations. From technology to hospitality ICE London is bespoke and exclusive to the gaming industry, building and striving off of the community we have built together over the past 10+ years. Working together to accelerate revenue, tackle issues head on and celebrate our unique personality like no other industry!

  • Entrance to show-floor - FREE
  • Networking sessions - FREE
  • Seminars on the show-floor - FREE 


*Hey* Want to know more about the conference side of ICE London? Head over to ICE VOX for more information and pricing


A global network of gaming professionals across all gaming types and levels of seniority. ICE London brings you the broadest opportunity to build relationships, in the world.


From gaming industry leaders, through inspirational talks and panel discussions on overcoming challenges and capitalising on market opportunities.


Product launches and innovative technologies that can help you achieve your business goals. Featuring over 600 solution experts covering all land based and online verticals, ICE London has everything you need, under one roof.


Outstanding hospitality, networking functions and entertainment, making product discovery, business development and idea generation fun.