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ICE London Logo


Who Attends and Why?

36,000+ gaming professionals attend ICE London every year

Alright, straight to the numbers: ICE 2019 saw 35,000 visitors through the door. Thirty...Five...Thousand?! 

From the right places: ICE London is true to its international status bringing together over 150 countries across three days

The Right People:

Purchasing Power 2019        
Final Decision Maker 27%
Part of Final Decision Making Group 34%
Influence/Recommend 23%


Gaming Channel: 

Channel (Excluding Exhibitors) 2019     
Land-Based 19%
Online 51%
Both 26%

With the right interests: top five of sports betting (50%), casino (65%), lottery (22%), bingo (25%) and poker (26%)


Choose Your Pass for 2020

So, Why Should You Attend? 

There's a clear benefit for you in attending a free international event that is exclusive to all things gaming, but what does that really mean? 

Being the largest international gaming event doesn't always mean it's the best... we can't just tell you we're the biggest, we've got to prove we're the best!

An ICE event caters for all gaming types, all levels of seniority and all aspirations. From technology to hospitality ICE London is bespoke and exclusive to the gaming industry, building and striving off of the community we have built together over the past 10+ years. Working together to accelerate revenue, tackle issues head on and celebrate our unique personality like no other industry!

  • Entrance to show-floor - FREE
  • Networking sessions - FREE
  • Seminars on the show-floor - FREE 


*Hey* Want to know more about the conference side of ICE London? Head over to ICE VOX for more information and pricing

Let's round up the facts

Event Feature Benefit
The largest gathering of gaming professionals in the world                                                                                                                                                                                       The world's a big place, right? How do you reach out to as many industry professionals as you can without blowing your budget and time? We've done the hard work for you, and gathered 35,000 professionals under one roof across 150 countries. Throw business cards, phone numbers, instagram handles you name it and we guarantee you won't leave ICE London without new opportunity.

Networking, networking and NETWORKING    


It's what we're famous for... so it's worth shouting about. There is always something happening whether it be a geo-targeted breakfast, a C-level dinner or Gaming Type focused roundtables - we've segmented our massive audience into groups easier to navigate to make your time more organised and relevant. Not to mention almost every exhibitor accommodates at least a bar, a performance act or even a celebrity!

Learning, learning... learning?


Where better to increase your industry knowledge and gain international insights than a global event? We have a host of free seminars as well as our paid-for conference ICE VOX to bring you the best stakeholders in their field to help you drive actionable and strategic plans for your next financial year. Discuss, debate, challenge and get answers!

700+ solutions experts exhibiting on the show-floor


From Gaming technology to hospitality tech, Lottery to eSports, UK to Japan, Casinos to Online betting... we could go on. We want you to find the perfect partners for growing your business in the most sustainable and ethical manner. Explore suppliers, partners and even new recruitment opportunities, whatever your issue, we've got you covered.