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SportsBetting USA VOX

Sports Betting USA

Advertising and Marketing

New to VOX 2019, the Advertising and Marketing stream will pick up on some of the most controversial news of 2018. Learn about the Advertising Standards Authority and Committees of Advertising Practice’s new guidelines for the UK market and the impact of the impending advertising bans in Italy and Australia. Discuss taking your brand far and wide, and effective management of multiple brand campaigns in a post-advertising ban market… 

Your Step-By-Step Guide to Entering the USA’s Next Big Market: Sports Betting

US & RoW Exchange: Rolling Out Sports Betting in the USA





Wednesday, 7 February 2018
Platinum Suite, ExCeL 

Drawing on the huge success of the inaugural Sports Betting USA conference that took place late 2017 in New York, and on the momentum built around the US sports betting with the US Supreme Court review of NJ sports betting case, ICE VOX was pleased to add this conference to its agenda. 

With ICE being the premium showcase of sports betting expertise, products, technology and innovation, there wasn’t a better place for US organisations to look for knowledge and partners as they plan their sports betting launch. This event featured a low-down on launching and operating sports betting, while giving ICE’s global audience a step-by-step guide to entering this lucrative market on the cusp of regulation.

What Attendees Learned at Sports Betting USA at ICE VOX:

•    SCOTUS outlook and scenarios – will the federal ban be overruled, compromised or upheld?
•    Regulatory frameworks for sports betting and sports integrity in the USA – what could it look like?
•    US market entry for international sports betting providers and operators
•    US sports book today and in the future – is the NV retail model expected to be adopted in other states?
•    Understanding the profitability model of a sports book operation
•    Understanding the opportunity and complexities of rolling out sports wagering for tribal casinos
•    Profiling the sports book customer in the USA and deciding on the product mix


Download the 2018 attendee list