For 2018, ICE London teamed up with Sports Betting Community (SBC) once again to provide the Official ICE Sports Betting Tour of the exhibition floor. The tour was designed to give delegates the opportunity to mix with key industry suppliers and to discover the latest products that will help their business thrive in a competitive market.
The tour took place on the first day of the ICE Exhibition, 6th February and started at 11am on the SBC stand SD2-C/D. Visitors who attended the tour were also be able to pick up tickets for SBC’s London Baby! networking event in the evening.
In order to take advantage of the tour, delegates had to be registered for ICE.