4-6 February 2020 | ExCeL London, UK

VOX Conferences Register for 2020



The award winning show ICE London returns on the 5-7 February 2019 to ExCeL London. 

  •  Align your brand with the global gaming event of choice (70% would choose ICE if they could only attend one event)
  • Take advantage of exclusive exposure opportunities
  •  Create a bespoke package to suit your needs


ICE is the Global Gaming Hub for all B2B industry experts. With an incredible 33,536 attendees in 2018 (11% increase from 2017), ICE continues to be unrivalled as the leading gaming technology event for business growth, development and networking.

Exhibitor List

Sponsorship Enquiry

Why Exhibit

  • It gives us the opportunity to engage with our audience, and get a good feel on the pulse of the industry, which something very valuable to us
    Mitiu Radu Gabriel
  • If you are not in ICE you don’t exist in the gaming industry
    Jose Garcia
    Norgame SL
  • Thoroughly productive experience that undoubtedly put Glück Games on the radar of many operators many of whom we expect to work with in the year ahead
    Kevin Corti
    Glück Games

Welcoming over 30,000 attendees* to the last edition, ICE is the world’s platform for gaming solution exploration, providing industry decision makers with the most significant showcase of products and services under one roof.

All forms of gaming are covered at ICE, whether land-based or online, so if you are a provider of solutions for gaming decision makers, you should book your exhibition stand.

Download the ICE 2017 Digital Report

* Independently confirmed figure as audited by the BPA in March 2017.


independently audited attendees to 2017 (6% increase)


of visitors described ICE the meeting place for the global gaming industry


of visitors would choose ICE if they could only attend one event per year


direct email shots during the 2017 campaign alone

Benefit from ICE’s Global Marketing Campaign

  • Partnerships with over 80 media outlets across the world
  • Close ties with leading associations including AGEM, ECA, EGBA, ESSA, GPWA, GSA, NCF and more
  • Extensive email campaign of over 1.7 million shots
  • More than 1 million page views of the ICE website, with 190,000+ users
  • Engaged social media stakeholders, including a 116% increase in social traffic
  • Active YouTube channel, with over 18,000 minutes watched
  • Striking direct mail piece sent to over 30,000 prospects
  • Dedicated VIP programme for the foremost decision makers


Note: figures taken from actual results of the 2017 campaign.



Official Publications