Ulrich Gilot joined Betsson Group as Global Head of Media in 2020 with a goal to fulfill the group’s ambition to drive media performance across key markets. His debut on the media agency and creative agency side in New York forged his interest in user experience. Ever since, he has worked across multiple markets leading media strategies in various industries for brands such as Nestle, Disney, CapitalOne, IBM, Pfizer and the Belgian National Lottery. Ulrich’s knack is to build tailor-made media solutions that respond to both single markets’ and global business ambitions in close partnerships with media agencies while focusing data, marketing technology and creative.