Florencia Brancato has worked in online gambling since 2006, starting in South Africa with online casinos for LatAm and Spain before moving on to betting houses such as SportingBet, Betboo, Betsoon, among others. Since 2018, Florencia has been working at Pinnacle as Head of LatAm, developing the brand in countries like Brazil, Mexico, Peru, Chile, among others in a variety of ways: sports betting, esports & casino. As of 2022, Florencia has been working as Head of Global Markets and leading country manager for different regions.