Dena Merson, Founder of Simply Racing, has extensive experience in coaching and mentoring in the racing industry working with CEOs and Boards, as well as with executives across the sport. She devised and developed the Women In Racing mentoring programme, and has developed the Racing Home project, a programme supporting working parents in the Horseracing industry. A former Managing Director at Credit Suisse, Dena developed a breeding and bloodstock business before starting her own executive coaching business, working in the City, the military, and with leaders in different industries. She is currently on the EDI Committee of APECS. Dena blends a keen understanding of racing politics with business expertise and leadership specialisation.