" " JS Bin

ICE London Logo



Sports Betting in New Markets & in Indian Country

06 Feb 2019
Pitch ICE theatre, show floor (N9-660)

Sports Betting in New Markets and Indian Country

In association with NIGA and ICE North America

As large new markets are now opening up to legal sports betting, particularly USA and Brazil, our Sports Betting seminar saw more regulators and associations from US and LatAm jurisdictions eager to share experience on best practise, marketing strategies, and the legislative processes necessary to create a successful market.


Organised in association with ICE NA and NIGA, this free seminar on the show floor brought legislative experts together to discuss panel topics specifically targeting the different stages of legislative development and collaboration that will be required to develop successful state-wide sports betting, overcome legislative hurdles and allow interstate transactions (US and tribal) to remain compliant, allowing new entrants to learn from those with the experience how to best apply this process to their own jurisdiction.

As a result of the cooperation with the National Indian Gaming Association, the afternoon sessions focused on sports betting opportunities in tribal gaming and the USA.

Agenda below: 

10:30 New sports betting markets around the world – where, when and how
•    What regulatory changes are taking place that open up the sports betting markets
•    Regulatory and commercial opportunities and challenges for global providers
•    Partnerships – an unwanted requirement or an opportunity

Andrew Gellatly, Head of Research, GamblingCompliance

James Kilsby, Senior Vice President USA, GamblingCompliance


11:15 Technology, products, platforms – what you need to know before you start your supplier partnership negotiations 
•    The economics of sports betting and how that impacts on your product and technology choices
•    Setting your goals and how they should drive you strategy – traffic driver to land-based establishments or profit centre on its own
•    What technology and platform options are out there for both retail and online/mobile sports wagering

Moderator: Bill Pascrell III, Strategic Advisor, Princeton Public Affairs Group

Seth Young, Chief Innovation Officer, PointsBet

Kresimir Spajic, Senior Vice President of Online Gambling, Hard Rock International

Benjie Levy, President and COO, TheScore


12:00 Putting sports fan/consumer at the centre of your sports betting strategy
•    Understanding who your customers are and what sports they follow to create a product they’ll want
•    Tapping into casual sports fan vs. experienced, hard-core bettor
•    Driving consumers from illegal to legal betting
•    Marketing and advertising – finding the balance to drive consumers to legal betting without advertising overkill 

Moderator: Steve Gallaway, Principal, Global Market Advisors

Rich Roberts, CEO, FaceOff

Dan Hannigan-Daley, Director of Product, Draft Kings Sportsbook

John Levy, CEO, TheScore

Wayne Kimmel, Managing Partner, SeventySix Capital

Andre Gelfi, Founder and Partner, Suaposta


Afternoon sessions, hosted by NIGA


13:00-13:30 The American Gaming Association and National Indian Gaming Association: Moving Forward Together

Bill Miller, the new president and chief executive officer of the American Gaming Association and Earnie Stevens Jr, the chairman of the National Indian Gaming Association discuss the future of gaming and sports betting in the United States.

Moderator: Victor Rocha, President, Victor Strategies

Earnie Stevens, Jr Chairman, American Gaming Association

Bill Miller, President and CEO, American Gaming Association


13:30-14:30 Leadership Panel: A Candid Conversation On Sports Betting in The U.S. 

Tribal gaming is currently a $34 billion industry in the United States. And while sports betting is spreading rapidly across the United States, one of the big questions is what determines when Native American tribes – one of the biggest players in the industry – are going to enter the market. In this session, we will examine this issue and more with our eminently qualified panel of U.S tribal and business leaders.
•    What can we expect with sports betting legislation in 2019?
•    When negotiating sports betting what are the driving factors? 
•    Will federal legislation create continuity or complications?
•    What is important for sport betting providers to know of the Tribal market?

Moderator: Loretta Tuell, Tuell Law

Jason Giles, Executive Director, National Indian Gaming Association

Sara Slane, Vice President of Public Relations, American Gaming Association

Mark Macarro, Chairman, Pechanga Band of Luiseño Indians

Renato Ascoli, CEO North America, IGT


14:30-15:30 What Can Tribal Gaming Learn from Global Sports Betting Market? 
•    What advice does the global sports betting market have for America?
•    What can be learned from past mistakes?
•    How does the U.S. create a sustainable market
•    Will the US and European experience lead to a stronger regulatory framework?

Moderator: Chris Stearns, Commissioner, Washington State Gambling Commission

Kristian Nylen, CEO, Kambi

Adam Greenblatt, Director Corporate Development and Strategy, GVC Group

Felipe Ludeña, International Sports Betting Director, Novomatic AG


15:30-16:30 Sports Betting Policy In Indian Country: A Look at State & Federal Law & Policy 
 A deep dive into the legislative and policy issues in 2019
•    What are the restrictions and the avenues in State and Tribal law?
•    The timeline for sports betting acceptance may be a 2020 election year catalyst
•    When will the offerings include mobile and online or is that still a bridge too far in a new market?
•    Have we addressed responsible gaming concerns enough?

Moderator: Sheila Morago, Executive Director, Oklahoma Indian Gaming Association

Steve Bodmer, General Counsel, Pechanga Tribal Government

Derrick Watchman, President and Owner, Sagebrush Hill Group LLC

Holly Cook Macarro, Partner, Spirit Rock Consulting



16:45 End of seminar


17:00 Networking Drinks, hosted by ICE North America and NIGA