5-7 February 2019 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Consumer Protection Zone

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Consumer Protection Zone

ICE show floor (S6 – 260)

Launched in 2018, the Consumer Protection Zone at ICE is a designated space on the exhibition showfloor, fully dedicated to the innovative and pro-active approaches various organisations in the sector are taking to advance their consumer protection and responsible gambling strategies, using the latest technology developments and data analysis.

Featuring a stage for presentations and an agenda full of demonstrations of technology-driven responsible gambling products, The Consumer Protection Zone will also host stands by:  GB Gambling CommissionGambleAwareGamCareYGAMGambling TherapyIHLDigitalRG – Silverfish CSR and NeuralSolution.ICE Consumer Protection Zone

Consumer Protect Agenda


Tuesday, 6 February

14:30  Introduction to Consumer Protection Zone

Tim Miller, Executive Director, GB Gambling Commission

14:45 – 16:30  Closed events for International Legislators’ Agenda


Wednesday, 7 February

10:10  Welcome to Consumer Protection Zone

10:15 - 10:30 Gambling Therapy - using digital for a truly global approach to RG

Anna Romboli, Chief Communications Officer, NetEnt

Pedro Romero, Head of Gambling Therapy

10:40 – 11:30  Self-exclusion experiences, developments and demos

Fiona Palmer, CEO, GamSTOP, UK

Juan Espinosa García, General Director for Gaming Regulation, Ministry of Finance and Public Service, Spain

Kira Brianka, Legal Officer, Danish Gambling Authority

11:30 – 12:40 Player Analytics and RG

Rikard Ljungman, Chief Commercial Officer, LeoVegas

Michael Auer, Business Unit Manager, Player Analytics, Neccton

Jesper Kärrbrink, CEO, Mr Green Ltd.

Simo Dragicevic, CEO, BetBuddy

14:45– 15:15  Innovative RG in B&M

A camera based sensor can interpret the customer’s neural profile to detect the difference between play and addictive behaviour

Benjamin Fry, Founder and CEO, NeuralSolution

15:15 – 15:45  Responsible Gaming and new forms of gaming (eSports, video games etc.)

Laura da Silva Gomes, Director, DigitalRG – Silverfish CSR


Thursday, 8 February

10:30  Welcome to Consumer Protection Zone

10:40 – 11:20  Are we (the industry) hiding behind RG tools to express responsibility – it’s time to step up the work:

We say that it's ultimately the responsibility of the Player to use the tools on offer but are we really designing a preventive service? Concrete examples of how prompting players to set a deposit limit doesn't work in isolation.

Jocke Nyberg, Responsible Gaming Manager, Paf

Customer interventions – proactive outreach efforts to customers to address their ‘at-risk’ behaviour

Christofer Hagstedt, CTO – Business Developer, Sustainable Interaction

11:20 – 12:20  RG on mobile: mobile apps driving RG message

Sarah Ramanauskas, CEO, PlayRight

Sonny Waheed, Founder & Director, SlotGuru Ltd.

Jack Symons, Founder & CEO, Gamban


In partnership with Gambling Commission Logo


Supported by  GambleAware Logo


Supporting Partners

Global partners

Media partners