5-7 February 2019 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Refining the Affiliate Ecosystem

Hero image

Refining the Affiliate Ecosystem

South Gallery Room 9

2017 was a tumultuous year for the iGaming affiliate community. Looking forward, what steps can its proponents take to reshape the delicate ecosystem and secure the industry’s future.

This seminar seeks to further assess ways in which operators, affiliates, suppliers, regulators and the media can progress their work together to ensure that affiliate marketing - the bastion of both user acquisition and player advocacy in the iGaming space for a generation - continues to serve the industry in a progressively responsible manner to protect customers.


10:20-10:40 Introducing the iGAA

Tom Galanis, Initiator, International Gaming Affiliate Association

10:40-11:20 Compliance - how can operators and affiliates make the step change from ultimatums and one strike policies to positively work together to build and maintain compliance without lasting commercial damage to the partnership? 

Moderator: Tom Galanis, Director, TAG Media

Gemma Boore, Associate, Mishcon de Reya

Clive Hawkswood, CEO, Remote Gambling Association

Phil Fraser, Owner, WhichBingo Limited

11:20-12:15 Responsible Gaming - what can the affiliate community do to better protect the interests of the consumer?

Moderator: Tom Galanis, Director, TAG Media

Marc Etches, Chief Executive, Responsible Gambling Trust

Alun Bowden, Senior Consultant, Eilers & Krejcik Gaming

Bryan Bailey, Casinomeister


International Gaming Affiliate Association logo


Supporting Partners

Global partners

Media partners