5-7 February 2019 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.


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Thank you so much to all of the attendees, exhibitors, sponsors, speakers and partners for making ICE London 2018 spectacular – we couldn’t do it without you!

We look forward to seeing you again next year: 5 – 7 February 2019.

  1. 06 Feb 2018 South Gallery Room 9

    Casino Trends from Around the World

    Tuesday, 6 February 2018

    South Gallery Room 9

    Free to attend

  2. 08 Feb 2018 Game Design Theatre N7-450 -

    From Kodak to Cashbet, ICOs pertain to companies big and small. Learn from the experts how to prepare for a successful coin offering.

  3. 07 Feb 2018 South Gallery Room 15 -
    Canadian gaming entrepreneurs, experts, and pioneers will shed light on Canada’s contributions to the global gaming industry, and explain the benefits of developing technology and building businesses in a country that has many great resources to offer.
  4. ICE show floor (S6 – 260)

    Launched in 2018, the Consumer Protection Zone at ICE is a designated space on the exhibition showfloor, fully dedicated to the innovative and pro-active approaches various organisations in the sector are taking to advance their consumer protection and responsible gambling strategies, using the latest technology developments and data analysis.

    • Social
    07 Feb 2018 South Gallery Rooms 13 & 14

    Drawing on the success of the inaugural 2017 seminar, we will be continuing the conversation and providing an update on the many initiatives that sprang up over the last year, aimed at addressing the challenges of creating a more diverse workforce within the gambling sector. The business case is there -- research has demonstrated that more diverse company boards produce 53% higher ROE, 32% higher ROS and 66% higher ROI – but what are the steps to take to achieve a greater diversity?

  5. 07 Feb 2018 South Gallery Room 21 & 22 -
    Casino operators and gaming manufacturers have spent a number of years struggling to envision “the casino of the future”. Multiple forces have added to the complexity of the challenge: an aging user base, a general disinterest in traditional gambling forms among millennials, integrated resorts leveraging new platforms in iGaming and esports, and the video gamification of terrestrial gaming. 
  6. 05 Feb 2018 South Gallery Room

    Invitation Only

    Incorporating a seminar, roundtable discussions, tour to a gaming/betting facility in London and demonstration of products and technology advancements enabling improved consumer protection, the International Legislators’ Day will once again gather law-makers, legislators, government officials for a day of networking and educational activities, aimed at sharing of best practice in gaming legislation and regulation from around the world.

  7. 07 Feb 2018 South Gallery Room 9 -

    Following the GiocoNews.it Seminar at ICE Totally Gaming in London in 2016 and 2017, dedicated to the Italian case as a success story in the regulation of online gaming and then the round table of European regulators organised at EiG in Berlin, the GiocoNews Italy Briefing returns to ICE to inform the global audiences on the changes and new opportunities in this successful market.

  8. 07 Feb 2018 Game Design Theatre N7-450 -

    Featuring its own stage on the showfloor, Pitch ICE offers an opportunity to gaming start-ups to debut their companies at the show and present them to the wider gaming industry.

  9. 07 Feb 2018 South Gallery Room 9

    2017 was a tumultuous year for the iGaming affiliate community. Looking forward, what steps can its proponents take to reshape the delicate ecosystem and secure the industry’s future.

    This seminar seeks to further assess ways in which operators, affiliates, suppliers, regulators and the media can progress their work together to ensure that affiliate marketing - the bastion of both user acquisition and player advocacy in the iGaming space for a generation - continues to serve the industry in a progressively responsible manner to protect customers.
  10. 07 Feb 2018 South Gallery Room 11 -

    The industry has been calling for evidence-based decisions, in particular when it comes to regulatory developments often influenced by calls for more consumer protection in gambling.

  11. Exclusively at ICE, the Totally Gaming Academy offers you the opportunity to attend a 45 minute taster session in the theatre for each of our gaming training courses.
  12. 06 Feb 2018 South Gallery Rooms 13 & 14 -

    Tribal Gaming revenue generated $31.2bn in 2016, as reported by the National Indian Gaming Commission, which is almost half of the GGR generated by regulated gaming in the USA. Yet few outside the United States are aware of the size of the market and opportunity it offers for partnerships, in particular in new emerging areas in the USA, like interactive gaming and sports betting

  13. 05 Feb 2018 -
    The World Regulatory Assembly is a series of events organised in conjunction with key associations to deliver high level networking and share knowledge to gain an all-round review on current and future Gaming regulation for members of the regulatory community.


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