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Sectors

Betting    

Combining the best in traditional bookmaking with the latest gaming machines, fixed odds terminals, sports betting and other technology-driven solutions.

Bingo

Described as the showbusiness of gaming, bingo continues to be a focus for new product development and methods of retaining customers.

Casino

As the home of the international industry, ICE sits at the top table of casino gaming with some exhibitors stating that London now eclipses Las Vegas.

Lottery

With economies seeking to plug budget deficits by increasing their tax revenues from gaming, lotteries are becoming increasingly important.

Mobile

The fastest moving sector in gaming – ICE is the best place to keep in touch with developments and hear from the companies driving it forward

Online

The fastest moving sector in gaming – ICE is the best place to keep in touch with developments and hear from the companies driving it forward

Payments

The gaming industry faces constant change. Not only due to ever-changing regulations, but also from the evolution of mobile and online gaming services.

Social

As the convergence between social gaming and gambling progresses, social gaming is becoming an important part of ICE.

Sports Betting

With a mix of online and land-based sportsbook providers, the Sports Betting area is a ‘one-stop shop’ for visitors with an interest in sports betting.

Street

The street sector, with its emphasis on low-stake, high-volume gaming, is for many people the engine room of gaming.

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