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Pitch ICE Sports Betting series startups

As part of the ICE 365 Content Series, we’re profiling startups that are providing an exciting take on each of the ICE 365 content themes, throughout 2021. 
Check below the longlist of sports betting startups that might get the opportunity to showcase their vision to our global community of gaming execs. 

Three of the below startups will be selected by our network of investors to be quizzed by industry experts in the startup video series in mid-March.
If you are a startup and would like to be featured in our future panels – you can still get involved in future ICE 365 content series!

What do you need to do?

Just scroll down for more information and to submit your application.

Check out the Pitch ICE Sports Betting startups







Her Technology







Pony Up Betting


WR digital GmbH


Stock Market Fair Private Limited

Inside The Pocket

Take your startup out of the starting gate in 2021

What's in store for you in 2021

We’re planning to roll out lots of digital content in 2021, alongside our ICE 365 proposition, and there will be lots of opportunities for startups to gain exposure across a variety of formats:

  • Competitions
  • Panel discussions
  • Q&A features
  • Pitch sessions

If you are a startup and fulfil our criteria, please get in touch! 

Fill out the application form and send over a 2-minute video to

Download the application form 

Submit your form and video


What are we looking for?

We are particularly interested in hearing from you if you are serving one of the below:
•    Sports betting
•    Game content
•    Compliance, onboarding and Responsible Gambling 
•    Payments
•    esports
•    Land-based gaming 
•    New/emerging markets
•    Marketing excellence
•    New technologies 

Fill out the application form and send over a 2-minute video to

Download the application form

Submit your form and video 

Pitch ICE Rules

It's ok to break the rules. That's what entrepreneurship is about. Just so long as you don't break more than two of them.  

Technology focus. ICE Tech Futures Week is all about technology, therefore the startups with a clear technology innovation or innovative technology application will be prioritised. You must be able to demonstrate how your technological innovation has the potential to disrupt the industry. 

More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as a commercial team member to show the company is built on solid technology. 

‘Early Stage’ only. We are looking for early-stage companies.  Ideally, we are looking at those at the prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 

Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the keyword is 'small'). Also, this is not a forum for established companies seeking later-stage capital or strategic exits (this rule cannot be broken!).

Pitch is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).

Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.

Scalable Solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 

English Speaking. While we are looking for solutions and businesses that span the globe, Pitch is an English speaking event, hence English proficiency is required.  

Pitch Video to be prepared and uploaded to Youtube so we can promote your pitch prior to the event (this rule cannot be broken). Please note the video you submit will be published, should you get longlisted. By sending the Youtube link to your video, you are giving us permission to publish it on the ICE Tech Futures website. 


Download the application form

Submit your form and video 

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