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Marketing masterclasses

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Are you interested in Marketing? 

If marketing is your responsibility, this is the right place for you!


Here you’ll find all the marketing content at ICE VOX 2022 including conferences, masterclasses, and online sessions that we have hand-picked and tailored for you. If you’re in charge of marketing strategy, implementation, partnerships, communications, or processes and integration, here you'll find all the sessions that will help you progress and expand your business.

Marketing Masterclasses

Customer journey land-based 

How customer psychology can shape the casino floor

Tuesday 1st February 2022

This masterclass zooms in on the business-critical strategies and innovation that will drive key decisions on the casino floor, placing great significance on how to communicate changes to the market as well as looking at the exploitation of hospitality technology and leveraging property attractions to reel players in.

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Customer acquisition                     

Successfully structuring partnerships

Tuesday 1st February 2022

This masterclass will identify what you need to factor into your criteria when looking for a partner, building a robust structure to get the most value for the duration of your partnership, as well as recognising and activating the additional benefits of channel marketing.

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Craving more content?

More masterclasses that might be very useful to you and your business

Masterclass 2: Customer journey online: Transforming your team operations to produce an enhanced customer experience online

Masterclass 7:  Digital transformation on the casino floor: Creating the next-gen contactless experience

 

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World Regulatory Briefing (WRB)

Delivered in cooperation between the International Masters of Gaming Law (IMGL) and Clarion Gaming, the flagship World Regulatory Briefing (WrB) conference brings international regulators, legislators, and operators together to discuss current and future critical issues and drive sustainable markets worldwide. WrB is where you want to be for the latest in the regulatory spectrum from the gaming world.

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International Casino Conference

See the who’s who of the land-based industry who have got the gaming world in their hands, live on stage to showcase their expertise on the drivers of revolution in casinos and integrated resorts. From accelerated digitisation to investment discussions and insights on shared customer relationships to maximise revenue from amenities and partnerships, this is where you need to be to get all the inside views before you hit the show floor.

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