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Advertising and Marketing

Innovation During a Transitional Period is Imperative

New markets around the globe are finally opening up after years of waiting offering massive revenue potential. On the other hand, markets that are already regulated are clamping down heavily on their licensees in a bid to encourage responsible gambling and greater consumer protection, which in turn is limiting operator’s revenue potential greatly. Finding the balance between an open, competitive market and facilitating a safe betting environment is the biggest challenge across the various jurisdictions.

Advertising and Marketing at ICE VOX handle global issues, makes room for creative planning so you engage with prospects while complying with necessary regulations for the consumer's protection.
 

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What Did We Talk About 2020?

 


Jack Daniels:
The art of brand equity
 


Social Media & Influencer Marketing:
Stuck in (low quality) traffic?
 


Bonuses:
The beginning of the end?
 


Data Alchemy:
Turn your customer info into gold!
 

Differentiation:
How to stand out from the crowd

Sustainable VIPs: 
The lifeblood of your business?

Why should you attend? 

Big changes to the industry are happening, and where there is uncertainty there is a need for conference tracks like Advertising & Marketing. Key stakeholders will share their success, experience, advice, and tangible strategies to drive actionable plans in customer acquisition and retention.  

This track will approach clear issues with a consultative approach such as: 

Saturated markets in Europe

Advertising bans and limitations

Bonus usage

GDPR

Technology 

Finding balance

Previous Speakers

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