The Psychology of Entertainment and how to apply behavioural science to creating appealing omni-channel experiences.

• As the industry looks to widen its appeal beyond just gaming, across new audiences and new channels, we ask: what is the psychology of entertainment?
• What drives how people really think about entertainment, and what is the science behind this?
• How do these change in challenging times?
• What makes the most appealing experiences for guests?
• How do needs vary with different psychological traits?
• What appeals and reassures different segments? or puts them off?