
ExCel London
6-8 FEBRUARY 2024
ICE VOX (5-8 FEBRUARY 2024)
ICE VOX Sessions
Get Inside the Mind of a Customer
Get Inside the Mind of a Customer
06 Feb 2023
ICC Capital Suite
ICC
The Psychology of Entertainment and how to apply behavioural science to creating appealing omni-channel experiences.
- As the industry looks to widen its appeal beyond just gaming, across new audiences and new channels, we ask: what is the psychology of entertainment?
- What drives how people really think about entertainment, and what is the science behind this?
- How do these change in challenging times?
- What makes the most appealing experiences for guests?
- How do needs vary with different psychological traits?
- What appeals and reassures different segments? or puts them off?
Speakers