
ExCel London
6-8 FEBRUARY 2024
ICE VOX (5-8 FEBRUARY 2024)
ICE VOX Sessions
Embracing the change to keep up with younger audiences
08 Feb 2023
ICC Capital Suite
Modernising Lotteries Masterclass
- Brainstorming ideas to make lotteries more appealing and accessible to younger generations
- Showcasing the latest research on what younger audiences want - What should be our main focus?
- How can the right marketing, gaming mechanisms and branding make lotteries attractive to Gen Z and Millenials - Best practice examples
- What commercial strategies have proven to be effective to reach young people? Considering the media, sales channels, games and Metaverse
- How can we maintain and even reinvent our offering to stay relevant today and adaptable to what tomorrow may bring?
Speakers
ICE SPONSORS
2023 Sponsors
