Location and dates

ExCel London

6-8 FEBRUARY 2024


ICE VOX Sessions

Embracing the change to keep up with younger audiences


Embracing the change to keep up with younger audiences

08 Feb 2023
ICC Capital Suite
Modernising Lotteries Masterclass
  • Brainstorming ideas to make lotteries more appealing and accessible to younger generations
  • Showcasing the latest research on what younger audiences want - What should be our main focus?
  • How can the right marketing, gaming mechanisms and branding make lotteries attractive to Gen Z and Millenials - Best practice examples
  • What commercial strategies have proven to be effective to reach young people? Considering the media, sales channels, games and Metaverse
  • How can we maintain and even reinvent our offering to stay relevant today and adaptable to what tomorrow may bring?
John Teo
John Teo, Executive Director - Asia Pacific Lottery Association Ltd
Rose J. Hudson, President and CEO - Louisiana Lottery Corporation
Gregg Edgar, Former Executive Director - Arizona Lottery
Fotis Zisimopoulos, Chief Product Officer - Opap s.a.
Raffaele Fiorini, Business Director Instants - Nederlandse Loterij
View all ICE VOX Sessions