Global trends have shown us that entertainment spend is set to overtake Gambling. Creating a meaningful and sustainable contribution to the experience economy is now a critical success factor for Casinos. This panel will focus on the successes and failures of implementing a long-term entertainment & hospitality strategy.

• Why do entertainment projects fail?
• Are we making a long-term commitment to driving entertainment spend and attractive spaces for future customers?
• How does entertainment compliment different profit centres around the casino?
• How do we pivot our revenue models and casino floor to accommodate the growth of entertainment?
• Spotlight on examples of world-class casino entertainment