6-8 FEBRUARY 2024
ICE VOX (5-8 FEBRUARY 2024)
ICE VOX Sessions
Spotlight: 99 days to Launch a Brand & New Consumer Experience
07 Feb 2023
ICC Capital Suite
The lack of an apostrophe in Caesars' name isn’t a grammatical slip up, it’s part of its DNA. Fifty years ago, Jay Sarno created Caesars Palace, a hotel and casino in Nevada, with the belief that everyone should have the opportunity to be treated like royalty.
- So, when Caesars acquired William Hill Sports Book in April of 2021, Sharon Otterman, CMO of Caesars Digital, leveraged its DNA and consumer insights to create a brand for its sports betting business in record time.
- She had only 99 days to launch a brand and breakthrough in a crowded, new, highly competitive, undifferentiated industry in the U.S.
- Please join Sharon to learn how she launched a successful new digital brand and a new customer experience in warp speed and lived to talk about it.