ExCel London
6-8 FEBRUARY 2024
ICE VOX (5-8 FEBRUARY 2024)
ICE VOX Sessions
Spotlight: 99 days to Launch a Brand & New Consumer Experience
07 Feb 2023
ICC Capital Suite
iGaming Masterclass
The lack of an apostrophe in Caesars' name isn’t a grammatical slip up, it’s part of its DNA. Fifty years ago, Jay Sarno created Caesars Palace, a hotel and casino in Nevada, with the belief that everyone should have the opportunity to be treated like royalty.
- So, when Caesars acquired William Hill Sports Book in April of 2021, Sharon Otterman, CMO of Caesars Digital, leveraged its DNA and consumer insights to create a brand for its sports betting business in record time.
- She had only 99 days to launch a brand and breakthrough in a crowded, new, highly competitive, undifferentiated industry in the U.S.
- Please join Sharon to learn how she launched a successful new digital brand and a new customer experience in warp speed and lived to talk about it.
ICE SPONSORS
2023 Sponsors
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OpenBet is sport. The world's top sports betting brands choose OpenBet as their partner for world class content, leading tech and tailored service. We have their back. So they're ready with exciting, ... -
Worldpay from FIS (NYSE:FIS) is a leading payments technology company that powers global commerce for merchants, banks and capital markets. Processing 75 billion transactions topping $9T for 20,000+ c ... -
R. Franco Digital is a leading provider of global gaming solutions for online and retail operations. With the customer as our focus, we take pride in creating, marketing and operating outstanding gami ... -
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Nuvei (Nasdaq: NVEI) (TSX: NVEI) is the Canadian fintech company accelerating the business of clients around the world. Nuvei's modular, flexible and scalable technology allows leading companies to ac ... -
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JCM Global is one of the world's leading transaction technologies supplier for the banking, retail, kiosk, vending and gaming industries. With unsurpassed service and support, JCM Global is trusted by ... -
Pay4Fun is an online payment processing corporation, allowing consumers and merchants to make transactions quickly, conveniently and safely. Pay4Fun connects customers, merchants and local banking ser ... -
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Amusnet Interactive is one of the world's leading providers of products and services to online casinos. Players enjoy the excitement, rewards and innovative features that make our fully integrated onl ... -
The NOVOMATIC AG Group is one of the biggest international producers and operators of gaming technologies and employs about'21,200 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in ... -
Founded almost 25 years ago, Continent 8 Technologies is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world's most valuable informa ... -
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Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. The Company brings together 5,000 employees from six continents t ... -
CoinsPaid is one of the world's largest crypto payment ecosystems, operating on the market since 2014. The mission is to bring joy and simplicity to the world of crypto payments. By now, CoinsPaid has ... -
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AE INTERNATIONAL, was founded in 2016 with AE WHITE LABEL as core product, the most professional one-stop white label iGaming solution in Asia. We offer comprehensive game products, such as AE SEXY, A ... -
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Founded in 2015 and with offices in London (UK), Zug (Switzerland), Ljubljana and Maribor (Slovenia), Stockholm (Sweden), and Manila (Philippines), we are the DNA of Blockchain. nChain unleashes the p ... -
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Creating table games for everyone, everywhere. We are omnichannel table games experts delivering innovative games and technologies proven to perform.
