Location and dates

ExCel London

6-8 FEBRUARY 2024


ICE VOX Sessions


Spotlight: 99 days to Launch a Brand & New Consumer Experience

07 Feb 2023
ICC Capital Suite
iGaming Masterclass

The lack of an apostrophe in Caesars' name isn’t a grammatical slip up, it’s part of its DNA. Fifty years ago, Jay Sarno created Caesars Palace, a hotel and casino in Nevada, with the belief that everyone should have the opportunity to be treated like royalty.

  • So, when Caesars acquired William Hill Sports Book in April of 2021, Sharon Otterman, CMO of Caesars Digital, leveraged its DNA and consumer insights to create a brand for its sports betting business in record time.
  • She had only 99 days to launch a brand and breakthrough in a crowded, new, highly competitive, undifferentiated industry in the U.S. 
  • Please join Sharon to learn how she launched a successful new digital brand and a new customer experience in warp speed and lived to talk about it.
Sharon Otterman, CMO | Caesars Digital - Caesars Entertainment
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