Location and dates

ExCel London

6-8 FEBRUARY 2024

ICE VOX (5-8 FEBRUARY 2024)

ICE VOX Sessions

A brief Introduction to using Behavioural Science: A rapid masterclass for gaming professionals

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A brief Introduction to using Behavioural Science: A rapid masterclass for gaming professionals

07 Feb 2023
ICC Capital Suite
iGaming Masterclass

The agenda is as follows:

1. Behavioural Science: Key principles in psychology and decision-making

2. Comms & Experiences

  • Attention: The science behind attention-grabbing, engaging messaging
  • Engagement
  • Behaviour
  • Harnessing data for the power of the personalised nudge

3. Application: Attendees will be given an open challenge exercise, along with a practical worksheet, onto which to ‘go away’ and apply what they have learned.

Speakers
Dan Thwaites, Co-Founder - Capuchin Behavioural Science
Patrick Fagan, Chief Scientific Officer - Capuchin Behavioural Science
View all ICE VOX Sessions