The agenda is as follows:

1. Behavioural Science: Key principles in psychology and decision-making

2. Comms & Experiences

• Attention: The science behind attention-grabbing, engaging messaging
• Engagement
• Behaviour
• Harnessing data for the power of the personalised nudge

3. Application: Attendees will be given an open challenge exercise, along with a practical worksheet, onto which to ‘go away’ and apply what they have learned.