Location and dates

ExCel London

6-8 FEBRUARY 2024


ICE VOX Sessions

Advertising in Adversity


Advertising in Adversity

06 Feb 2023
ICC Capital Suite

Advertising in recent years has begun to feel like a taboo. Many argue advertising is used by the customer to understand which operator is regulated, therefore but does this legitimise our advertising to the public? The industry needs to adopt new strategies for advertising and begin building trust with its audience.

  • The future of advertising in Igaming with many in Europe now seeing it as a taboo.
  • Moving from player acquisition to player engagement.
  • A change in advertising and marketing strategies to fit the landscape.
Cosmina Maria Simion
Cosmina Maria Simion, Managing Partner - Simion & Baciu
Peter-Paul de Goeij, managing director - Netherlands Online Gambling Association (NOGA)
Shahriar Coupal, Director - Advertising Standards Authority & Committees of Advertising Practice
Björn Fuchs, Chief Digital Officer (CDO) - Janshen-Hahnraths Group B.V
Elen Barber, Chief Marketing Officer - Kindred Group
View all ICE VOX Sessions