6-8 FEBRUARY 2024
ICE VOX (5-8 FEBRUARY 2024)
ICE VOX Presentations
Profiling your consumers - Understanding each player's emotional and personal needs
07 Feb 2023
ICC Capital Suite
Overview of player demographics today
- Who are our customers in iGaming?
- What is a typical audience segmentation and how does this play out with media trends?
- What are the basic and more complex needs of our customers?
- Best practice examples from different countries and other industries of profiling customers