2018 saw the return of the screen network ensuring all component parts of the exhibition are served by a digital solution, offering an unparalleled, dynamic and flexible broadcast medium for the ICE team and exhibitors.
The network comprised of a giant truss-mounted LED screen, of 20sqm at the West entrance, complemented by 4 x 6sqm screens strategically positioned along the main boulevard to ensure maximum viewing potential in the key dwell and meeting points. The entire network was the conduit for ICE TV.
ICE TV was available via the web based video player with all content being shared on ICE Live, the official blog and all social media channels.
In addition to the show and organiser content denoting the programme of daily events, the conference and seminar programme, breaking show news, and of course live segments from the show floor showing sights and sounds, there was a limited opportunity for exhibitors and sponsors alike to take of one of the bespoke airtime packages.
As our advertising partners were strictly limited to no more than 15 exhibitors from a total exhibitor base in excess of 450, it was necessary to operate on a first-come, firstserved basis.
2 minutes airtime package in every hour (4 x 30 second slots or 8 x 15 second slots)
1 minute airtime package in every hour (2 x 30 second slots or 4 x 15 second slots)
Need help with producing content for the screens? Our production team can create bespoke digital content for your company. Please get in contact for options and prices.