Hero Vox (Sub)
Game Design VOX

Game Design and Development

Explore the Real Future of Game Design

Game Design and Development  - on the show floor for the first time!


Tuesday, 6 February 2018
Show Floor: Stand N7-450

Have new technologies such as virtual reality been as successful as we once thought? How can slot design evolve with trends and keep up with other channels? How can you capture imaginations and create sensations?

All of these burning questions were answered at the ICE VOX conference, Game Design & Development – and for the first time, this interactive track took place in the heart of the ICE London exhibition. Not only did Game Design & Development help attendees to figure out the best way forward for such a vital part of the gaming offer, but it also gave game developers the chance to showcase their talents – and for operators and investors to source the very best on offer.

Sessions included:

  • Getting Your Game Ready for the Next Big Disruption
  • The Key to Attracting Younger Players
  • Your Competitive Advantage: Virtual Sensations
  • Optimising Your Skill-Based Game Design
  • Designing Products for the Chance-Based Connoisseur
  • What is the Future of Mixed Reality Game Design?
  • Exclusive: Game to Watch Competition


Game to Watch Competition

Game developers from around the globe were invited to enter our Game to Watch Competition as part of ICE VOX Game Design and Development programme. In 2018 our shortlist of 5 indie developers had a bigger platform than ever to present their games to our panel of entertainment experts; the competition taking place right on the exhibition floor alongside ICE VOX Happy Hour.

5 shortlisted developers each had five minutes to pitch, followed by a round of judges questions and an audience vote - with the winner announced live at the show.


Download the 2018 attendee list

Mon 4 - Wed 6 February 2019

Mon 4 - Wed 6 February 2019

ExCeL London, UK

ExCeL will be hosting the conferences from Monday 4 February - Wednesday 6 February 2019