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Frequently Asked Questions (FAQs)

What is ICE London (ICE)?

ICE London is the Global Gaming Hub for all B2B industry experts. With an incredible 35,000+ attendance, ICE London continues to be unrivalled as the leading gaming technology event for business growth, development and networking.

All forms of gaming are covered at ICE London, whether land-based or online. So if you are a decision maker within gaming looking for solutions, you can register for 2020.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

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Who is ICE London for and are there restrictions on attendance?

ICE London is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; lottery; mobile; online; social; sports betting, and street.

If you are a decision maker within gaming looking for solutions, you can register for 2020​​​​​Please note that affiliates and introducing brokers will be passed through our affiliate criteria after registering.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

ICE London is a business-to-business event and has a strict policy of not admitting under-18s. Please read our admission policy here.

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When and where does ICE London take place?

The next edition of ICE London runs from Tuesday 4 to Thursday 6 February 2020. The show is open from 10am to 6pm on Tuesday, 10am to 6pm and Wednesday and 10am to 4pm on the final day, Thursday (all times in GMT).

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ExCeL London travel guide and interactive map.

For more information on getting to ICE London 2020, visit the Travel & Accommodation page.

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Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing). For more information, visit the Travel & Accommodation page.

What is the difference between ICE London and ICE VOX?

ICE London takes place from Tuesday 4 to Thursday 6 February and is the world's go-to exhibition for product and solution innovations.

ICE VOX is entirely different, providing a dedicated series of conferences on 3 & 4 February, exploring in depth the key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on acquisition of leading thinkers for an effective and inspiring speaker line-up.

Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

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Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

Is food and drink available at ICE London?

While food and drink is not included as part of your ICE London ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

I need a visa to attend ICE London – can you help?

If you require an official invitation letter to the event to support you in your visa application, please contact the Operations team via hello@clariongaming.com or on +44 (0)20 7384 8235. Please note that visa applications may take 48 hours to process.

Who exhibits at ICE London?

Take a look at the 2020 exhibitor list - this is updated weekly!  2020 Exhibitor List

I would like to exhibit – who should I contact?

To speak to an event sales representative now, please call +44 (0)20 7384 8119. Alternatively, find who to contact here.

Please note that all exhibitors must follow our Code of Conduct, which you can read here.

I work in the media – can I attend ICE London?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Chloe Hughes via chloe.hughes@clariongaming.com.

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE London started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who organises ICE London?

ICE London is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom. Alternatively, visit the Clarion Gaming website.

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