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Frequently Asked Questions (FAQs)

What is ICE London (ICE)?

ICE London is the Global Gaming Hub for all B2B industry experts. With an incredible 33,536 attendees in 2018 (11% increase from 2017), ICE London continues to be unrivalled as the leading gaming technology event for business growth, development and networking.

The 2019 show has just taken place and was a phenomenal success, with official numbers to be confirmed shortly.

All forms of gaming are covered at ICE London, whether land-based or online. So if you are a decision maker within gaming looking for solutions, you can register for 2020.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

* Independently confirmed figure as audited by the BPA in March 2018.

Who is ICE London for and are there restrictions on attendance?

ICE London is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; lottery; mobile; online; social; sports betting, and street.

If you are a decision maker within gaming looking for solutions, you can register for 2020​​​​​

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

ICE London is a business-to-business event and has a strict policy of not admitting under-18s. Please read our admission policy here.

When and where does ICE London take place?

The next edition of ICE London runs from Tuesday 4 to Thursday 6 February 2020. The show is open from 10am to 6pm on Tuesday, 10am to 6pm and Wednesday and 10am to 4pm on the final day, Thursday (all times in GMT).

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ExCeL London travel guide and interactive map.

For more information on getting to ICE London 2020, visit the Travel & Accommodation page.

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing). For more information, visit the Travel & Accommodation page.

How much does it cost to attend ICE London?

ICE London is totally free to attend as a visitor - you can register for 2020​​​​​​

What is the difference between the seminars and the ICE VOX conference?

ICE London provides a range of free-to-attend seminars and features that take place during the show on the exhibition floor and within ExCeL London’s gallery rooms from Tuesday 4 to Thursday 6 February. Seminars provide brief overviews on some of the latest topics and trends affecting various sectors. These do not require registration in advance, so we strongly advise all visitors to join seminars as soon as possible to get a seat and avoid disappointment.

ICE VOX is entirely different, providing a dedicated learning forum from 4-6 February, exploring in much more depth the key issues affecting senior gaming professionals, including: eSports; casinos; cybercrime and security; data science and personalisation; game design and development; blockchain; lotteries; and world regulation.

ICE VOX is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on acquisition of leading thinkers for an effective and inspiring speaker line-up.

Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

I have been contacted about accommodation for ICE London, but I don’t recognise the organiser – what should I do?

Please be vigilant if approached by any company or service other than our official providers Zibrant or HotelMap that implies or claims to be an official accommodation provider of ICE London.

We have been made aware of other accommodation companies, such as Global Housing Services Corporation, that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts. Reservations made through these ‘pirate’ agencies or companies will be at your own risk.

For more information on accommodation for ICE London, visit the Travel & Accommodation page.

Is food and drink available at ICE London?

While food and drink is not included as part of your ICE London ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

I need a visa to attend ICE London – can you help?

If you require an official invitation letter to the event to support you in your visa application, please contact the Operations team via or on +44 (0)20 7384 8235. Please note that visa applications may take 48 hours to process.

I would like to exhibit – who should I contact?

To speak to an event sales representative now, please call +44 (0)20 7384 8119. Alternatively, find who to contact here.

Please note that all exhibitors must follow our Code of Conduct, which you can read here

I work in the media – can I attend ICE London?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Charlotte Aldrich

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE London started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who organises ICE London?

ICE London is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live!, regional Gaming Congresses, the WrB series and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom. Alternatively, visit the Clarion Gaming website.




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