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Tribal Gaming

Tribal Gaming 2020 and Beyond

Free seminar

Wednesday, 5 February 2020

Pitch ICE Theatre on the ICE showfloor (N9-660)

preceded by the ICE North America and NIGA Breakfast in the Red Tiger VIP & Ampersand Lounge (N1-150)

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9:00 – 10:30




ICE North America and NIGA Breakfast 

In partnership with our friends at the National Indian Gaming Association (NIGA), Canadian Gaming Association (CGA) and AIEJA we will once again host an exclusive breakfast to help celebrate the continued success of ICE North America and discuss the future of Gaming in the region with like-minded peers.  



Tribal Gaming Seminar Agenda

Taking place in the Pitch ICE theatre on the ICE showfloor (N90660)



Welcome remarks from Victor Rocha, Victor Strategies and

10:45 – 11:30                

Industry Roundtable Discussion: Sports Betting in the U.S.

The US, comprised of Tribal gaming and commercial gaming is in a new wave of expansion. Much like when Tribal gaming was adopted - State after State opened to new gaming. Now mix Sports Betting and the dynamics of states seeking revenue, and their constituents demanding a piece of the action - gaming expansion is virtually everywhere. Forecasting out the upside and words of cautionary wisdom are the stewards and disruptors of the industry describing what is yet to come! 

Moderator: Victor Rocha, President of Victor Strategies

Bill Miller, President and CEO, American Gaming Association

Ernie Stevens, Jr., Chairman, National Indian Gaming Association

11:30 – 12:15

Building an industry with responsible gambling, conscious advertising and consumer protection at its core.

As the sports betting and iGaming sector is now being rapidly developed in the US with many brands fighting for consumer attention, this session will offer some caution and discuss how to take a long-term view avoiding future regulatory and consumer backlash, similar to the one experienced currently in Europe. Learn how responsible gaming, consumer protection and advertising guidelines are being developed and managed by the regulators, the industry and relevant groups in an effort to self-regulated before over regulation comes.

Moderator: Richard Schuetz, CEO, Schuetz LLC

Paul Leyland, Regulus Partners

Dr. Katherine Spilde, Endowed Chair, Sycuan Institute on Tribal Gaming; Professor, San Diego State University

Martin Lycka, GVC Holdings Director of Regulatory Affairs

12:15 – 13:30

Lunch break

13:30 – 14:15

Preparing Your Gaming Product For The American Market

Over the past few years European companies have been discovering the many ways in which the U.S.gaming market is different. Hear the lessons learned from early movers in adapting to the unique features of this market including state by state regulation, tribal, commercial, and racetrack casino operations, local and destination markets, evolving customer preferences, and a wide variety of differing approaches to betting on sports.   

Moderator: Derrick Watchman, Sagebrush Hill Group

Max Meltzer, CCO, Kambi

Kresimir Spajic, SVP and MD, Online Gaming and Sports, Hard Rock International 

Thomas Rassmussen, Head of Financial Marketing Strategy, Betsson Group 

Gene Johnson, VP, Victor Strategies

14:15 – 15:00

A Deep Dive into U.S. Tribal Gaming And Sports Betting

The recent news that the California tribes have introduced a referendum on sports betting was the event everyone was waiting for. And as important as California is, and it is important, other tribes across the United States are getting into sports betting too. To put it into perspective, there are 460 Native American gaming establishments operated by 240 federally recognized tribes in 29 states. 

Moderator: Valerie Spicer, Founding Partner, Trilogy Group

Sheila Morago, Executive Director, Oklahoma Indian Gaming Association

Loretta Tuell, Attorney, Tuell Law

15:00 Seminar ends  


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