Pitch ICE

About Pitch ICE 2022

Clarion Gaming has been providing start-ups with a gateway to industry investors and strategic partners since 2009, with international start-up events and competitions taking place at ICE London, ICE North America, ICE Africa and iGB Live – and this year is no different!

At ICE London 2022, the Pitch ICE stage had 14 gaming entrepreneurs showcasing their companies, solutions and innovative approaches.

Many of our start-ups have secured important investments and acquisition partners following their pitch presentations and participation at what is the largest global gathering of gaming operators in Europe, attended by close to 40,000 visitors over the three days of the event. Hear some of them talk about their successes following Clarion’s start-up initiatives here.

Moderated by: Jesse Learmonth, The Betting Start-up Podcast and Michael Caselli, Non-Executive Chairman, Clarion Gaming

Your 2022 Pitch ICE Finalists



Live Pitch

When: 12 April at 11.00

Where: Pod 1a


Better Change

Live Pitch

When: 12 April at 12.40

Where: Pod 3b


Mobi Fund Inc

Live Pitch

When: 12 April at 15.40

Where: Pod 6b


My Lotto Hub

Live Pitch

When: 12 April at 16.00

Where: Pod 7a



Live Pitch

When: 12 April at 16.20

Where: Pod 7b


Pow Gaming

Live Pitch

When: 12 April at 14.40

Where: Pod 5a


Racing Stars

Live Pitch

When: 12 April at 11.40

Where: Pod 2a



Live Pitch

When: 12 April at 12.00

Where: Pod 2b



Live Pitch

When: 12 April at 15.00

Where: Pod 5b


We the Bookie

Live Pitch

When: 12 April at 12.20

Where: Pod 3a



Pitch ICE 2022 On-demand Content

Clarion Gaming team and previous entrants discuss what Pitch ICE means to them

Ewa Bakun, Director of Industry Insight talks with gaming investor Evan Hoff

Ewa Bakun, Director of Industry Insight talks with gaming investor Marcel Tobler

Live from the show floor, Andy Marlor is joined by Marcel Tobler of Stadtcasino Baden Group & Jesse Learmonth of the Betting Startups Podcast.

Pitch ICE (N7-460 on the showfloor)

Pitch ICE
Pitch ICE
Pitch ICE

Pitch ICE Rules

For starters, it's OK to break the rules. That's what entrepreneurship is all about. Just so long as you don't break more than two of them.  

 1. More than just a concept. We are looking for companies that are beyond the ‘concept phase’. There must be a demonstrable product and we will heavily favour those startups able to bring a technical as well as a commercial team member to show the company is built on solid technology.  

2. ‘Early stage’ only. We are looking for early-stage companies. Ideally, we are looking at startups at the prototype stage or that have launched in the last few months (i.e. haven’t gained significant media/investment attention – and are not at the idea concept!) Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 

3. Ready to deploy capital. We would prefer – but it's not essential – that the company or project has not raised a large amount of money from institutional investors (small amounts from friends, family and mentors are OK, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken!).

4. Pitch ICE is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).

5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute, the better.

6. Scalable solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 

7. English-speaking. While we are looking for solutions and businesses that span the globe, Pitch ICE is an English-speaking event, hence proficiency in the English language is required.  

8. Pitch video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken)



Need more info? Get in touch!

Make sure you visit to see where the future of gaming is going – startups will be exhibiting throughout the three days of the show.

For more information, please contact Ewa Bakun, Director of Industry Insight and Engagement, at




2022 Sponsors