ICE London Logo





Smartplay International

Stand: N1-310
  • | Africa
  • | Asia
  • | North America
  • | South America
  • | Australia
  • | Central Europe
  • | South Europe
  • | Western Europe
  • | Northern Europe
  • | Eastern Europe
  • | Lottery Software
  • | Lottery
  • | Online
  • | Lottery Equipment
  • | 3
Smartplay International

Smartplay manufactures and supports lottery drawing machines, digital RNG drawing systems, and custom games for the lottery, gaming and promotions industries. Primary products and services include Mechanical Lottery Draw Machines, lottery balls and the Origin Digital Draw RNG System.  Smartplay was established in 1993, and has since served over 400 lottery and gaming organizations in 85 countries. Our lottery systems are designed for high-volume, continuous play and can be equipped with cameras and RFID sensors for API integration.  Smartplay drawing systems have been certified by GLI, KPMG, Eclipse, Delahanty Consulting, BMM and numerous state jurisdictions. The company is ISO 9001-2016 certified and adheres to a strict manufacturing and quality control process. In addition to drawing systems, Smartplay offers a range of other services, including custom design and fabrication, maintenance and service-level agreements, on-site services such as installation and training, and a wide range of drawing balls, convenience products, and ball calibration equipment. We actively service over 185 lotteries in 75 countries. 


1550 Bridgeboro Road
Edgewater Park
New Jersey
United States
Visit website
Contact Exhibitor

Contact Exhibitor


  • Come spin the wheel and see how spin wheels can fit into your product strategy. Wheels can be manual or operated automatically on a schedule.
  • Draw 247

    02 Jan 2020
    Drawing 24 hours a day, seven days a week requires reliability and an on-call support network. Smartplay delivers with Draw247.
View all Exhibitors



2020 Sponsors