Stand: N5-210
  • | Betting
  • | Bingo
  • | Casinos
  • | Esports
  • | iGaming
  • | Lottery
  • | Mobile
  • | Online
  • | Sports Betting
  • | Online
  • | Asia
  • | North America
  • | Central Europe
  • | South Europe
  • | Western Europe
  • | Northern Europe
  • | Eastern Europe
  • | Business Intelligence
  • | CRM
  • | Data Analytics
  • | Artificial Intelligence

Optimove is the Science-first Relationship Marketing Hub, used by over 500 customer-centric businesses to drive measurable growth by scaling player engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalised player marketing campaigns across multiple channels. The company’s unique technology suite helps marketers maximise player spend, engagement, retention and lifetime value. Optimove is used by leading companies of all sizes including Entain, Sisal, BetMGM, Fortuna, Pennsylvania Lottery, Gamesys, Lottoland and many others.


Optimove UK Ltd.
unit 2.01 35
Luke Street
United Kingdom
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  • Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications. The acquisitio ...
  • The betting and gaming supplier is set to use Optimove in a bid to boost player lifetime value, boost retention rates, and significantly scale multichannel personalization
  • The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys 


  • We caught up with Claus Hansen, Director of CRM at BetMGM, and heard how Optimove helps him plan ahead, boost CLTV and serve the right message to each and every player from the get go.
  • Optimove is the leading CRM Marketing Hub within the gaming industry, empowering brands to create and manage large-scale, customer-led journeys.
  • A strong CRM Platform such as Optimove can help marketing teams improve performance during all customer journey stages. Here's how a major gaming provider optimized major KPIs in its New Player funnel
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